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/ Marketing
Little details—and mistakes—can add up for online shoppers
IRWD speaker Tim Ash explains why customers leave e-commerce sites.
Posted 01/14/2013Amy DustoPost a comment
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/ Technology
On-site testing is a must, the E-tailing Group says
A survey shows that nearly 30% of merchants do not test web site features.
Posted 02/15/2011Post a comment
Related Searches:A B Testing
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/ Marketing
Quality score assessment can lead to successful paid search campaigns
Christopher Kenney, associate manager for search for VistaPrint, will talk at the Internet Retailer Conference about how consistent quality scores on Google can keep paid search spending in line with expectations.
Posted 05/24/2010Internet RetailerPost a comment
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/ Marketing
New Endeca release ties site search to dynamic mixed-media web pages
The Endeca Commerce Suite due for launch next week will enable online merchandisers to serve up customized content in site search and navigation landing pages without having to call in the I.T. department, Endeca says.
Posted 04/08/2010Katie DeatschPost a comment
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/ Marketing
E-retailers need to better understand Google’s quality score
Kevin Lee, chairman and CEO of search engine marketing firm Didit, will talk at the Internet Retailer Conference about why e-retailers engaged in search marketing should deepen their understanding of Google’s quality score.
Posted 03/15/2010Zak StamborPost a comment
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/ Technology
Paid search is more likely than organic to bring in buyers, study shows
Visitors who arrive at retail sites from paid search ads convert 2.03% of the time compared with 1.26% for those arriving from natural search results, a new study finds. But consumers who navigate directly to a retailer’s site convert 7.38% of the time.
Posted 08/04/2009Katie DeatschPost a comment
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/ Technology
BBQGuys.com fires up conversion rates with CEO’s pricing promise on video
When CEO Mike Hackley talks about his low-price policy in a paid-search landing page video on the barbeque products e-commerce site, the visitor-to-purchase conversion rate goes up about 20%.
Posted 07/15/2009Paul DemeryPost a comment
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/ E-Retailers
Testing helps ShoeMall.com improve its search marketing grades
Working with search marketing firm iProspect, ShoeMall.com has been testing search ad copy and landing pages, and improving its conversion rates as a result.
Posted 07/15/2009Mark BrohanPost a comment
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/ Technology
How to get noticed by search engines the natural way
Proper tagging of web pages can boost rankings, says Marissa Colwell, director of media at ImprovementDirect.com.
Posted 06/16/2009Katie DeatschPost a comment
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/ Marketing
C28.com increases traffic from natural search by 40%
The Christian products retailer, which sells apparel and other items with unusual names to youthful shoppers, has boosted natural search traffic by optimizing each web page for a single, commonly searched keyword, site manager Justin Palmer says.
Posted 03/26/2009Paul DemeryPost a comment
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