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  • Are marketers underestimating the power of Facebook ads?

    / Marketing

    Are marketers underestimating the power of Facebook ads?

    A new report suggests that when marketers use a multi-touch attribution model rather than a last-click attribution model, Facebook display ads’ effectiveness rises by 911%.

    Posted 01/06/2015Zak StamborPost a comment

    A new report suggests that when marketers use a multi-touch attribution model rather than a last-click attribution model, Facebook display ads’ effectiveness rises by 911%.
  • / E-Commerce

    Commissions are for closers

    A Savings.com executive responds to an Internet Retailer article describing a web merchant’s decision to stop paying commissions to coupon sites. It’s impossible to know exactly why someone buys, but it is possible to know where the last click came from, Seth Barnes argues.

    Posted 04/22/2014Seth Barnes1 comments

    A Savings.com executive responds to an Internet Retailer article describing a web merchant’s decision to stop paying commissions to coupon sites. It’s impossible to know exactly why someone buys, but it is possible to know where the last click came from, Seth Barnes argues.
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