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/ Technology
With no marketing, customers come to La-Z-Boy.com to design furniture
Since La-Z-Boy implemented a web-based design-your-own-furniture system Aug. 1, customers have created 800 custom pieces of furniture on the web, Intellitek, developer of the technology, tells Internetretailer.com.
Posted 11/21/2001Kurt PetersPost a comment
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/ Technology
An interactive web site for La-Z shoppers
La-Z-Boy Inc. is really letting customers live up to its name. Customers at www.lazboy.com can design their own recliners without even leaving their homes. Then they e-mail their choices to the local store.
Posted 11/14/2001Kurt PetersPost a comment
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Finally, a way for furniture sales to work on the web
When consumers showed they weren’t all that wild about buying furniture online, many furniture dot-coms closed up. But now La-Z-Boy, with new modeling technology, is showing there is a role on the web for furniture sellers.
Posted 12/28/2001Internet RetailerPost a comment
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/ Press Release
VERTIS PROVIDES LA-Z-BOY WITH ONLINE DEALER COMMUNICATION SOLUTIONS
Leading provider of content management solutions delivers online channel marketing solution to consumer furniture manufacturer Baltimore, MD – Vertis, a leading provider of technology-based integrated marketing services, today announced a three-year agreement with La-Z-Boy, one of the world’s foremost producers of residential furniture. Through this agreement, Vertis will deploy EnklavMerchant™, a hosted solution that leverages content management...
Posted 12/10/2002
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