/ Technology

Diligent comparison shopping is the new normal, according to report

The average number of clicks between a consumer’s first click and a conversion rose from 5.2 to 5.8 in the last year, according to a NetElixir report.

Posted 11/10/2009Zak StamborPost a comment

/ Marketing

Paid search spending to double in Europe over next five years, Jupiter says

Growth in the search market abroad means European online marketers will spend 6.9 billion euros on paid search in 2012, up from €3.3 billion in 2007, says a Jupiter Research report. Paid search is expected to grow faster than display ads, it says.

Posted 04/03/2008Paul DemeryPost a comment

/ Technology

New board elected by Online Lead Generation Association

Dan Felter, CEO of Opt-Intelligence Inc. remains chairman of the board. The association develops best practices and lobbies legislators and regulators on issues relating to online lead generation and co-registration.

Posted 11/26/2007Don DavisPost a comment

/ Technology

Retailers are investing more in pay-per-click marketing

More merchants are increasing budgets for pay-per-click marketing but most continue to handle PPC campaigns in-house, according to a new study from The E-Tailing Group Inc. and NetElixir, a manager of pay-per-click marketing campaigns.

Posted 11/08/2007Don DavisPost a comment

With successful affiliate programs, one size does not fit all

Some marketers drop inactive affiliates to focus on producers – but one marketer drove $400,000 in incremental revenue from non-producers by offering them more incentives.

Posted 08/14/2007Kurt PetersPost a comment

/ Technology

Former Lillian Vernon president takes over as CEO of MediaWhiz

Jonathan Shapiro, former president of housewares and gifts retailer Lillian Vernon, has been appointed CEO of MediaWhiz, provider of online marketing services.

Posted 04/23/2007Kurt PetersPost a comment

/ Technology

Auto dealers are pleased with third-party lead generation

As automotive dealers continue to shift marketing and advertising resources to the web, dealers are generally pleased with the online leads they receive from third-party lead generation sites, according to a new study from J.D. Power and Associates.

Posted 09/12/2006Kurt PetersPost a comment

/ Technology

Search engine marketing ROI rises in Q1, study says

Sales garnered through search engine marketing surged 70% year-over-year in the first quarter, as campaign size and cost each grew 40%, producing the best search marketing ROI in 15 months, Performics reported.

Posted 06/22/2006Paul DemeryPost a comment