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1 - 5 of 5 Results

  • IRCE 2007: Report from the Conference

    Workshops

    Posted 07/31/2007Internet RetailerPost a comment

    Workshops

  • New Rules

    The web has changed the rules of direct marketing, often in ways that contradict Direct Marketing 101.

    Posted 12/31/2003Internet RetailerPost a comment

    The web has changed the rules of direct marketing, often in ways that contradict Direct Marketing 101.

  • SPONSORED SUPPLEMENT: eTail 2001

    Driving Profitability, Loyalty And Operational Efficiency To Meet The New Standards Of Multi-Channel Retailing

    Posted 06/29/2001Internet RetailerPost a comment

    Driving Profitability, Loyalty And Operational Efficiency To Meet The New Standards Of Multi-Channel Retailing

  • 10 customer-costly mistakes that Internet merchants keep making

    I’m a professional browser-it’s my job to spend time hanging around Web sites. Unfortunately, what I too often see is Internet merchants getting the same things wrong time and again. The errors range from seemingly small omissions, such as failing to post a telephone number, to bigger navigation problems, such as missing buy buttons or hidden shopping cart icons. Yet none of these problems is minor to a frustrated customer trying place an order....

    Posted 12/26/2000Don DavisPost a comment

    I’m a professional browser-it’s my job to spend time hanging around Web sites. Unfortunately, what I too often see is Internet merchants getting the same things wrong time and again. The errors range from seemingly small omissions, such as failing to post a telephone number, to bigger…

  • The Not-Coms

    Superficially, all that separates Bloomingdale’s, Nordstrom and Macy’s from Filene’s, Kohl’s and Proffitt’s is a dot and a com-an electronic storefront. But the latter group, all of them stores without sites, take a beating for lacking another kind of sight (read: strategic foresight) at a time when investors love all things “e.” Compared to catalogers and stores with national reach and brands, regional department stores have been slow to embrace...

    Posted 12/26/2000Don DavisPost a comment

    Superficially, all that separates Bloomingdale’s, Nordstrom and Macy’s from Filene’s, Kohl’s and Proffitt’s is a dot and a com-an electronic storefront. But the latter group, all of them stores without sites, take a beating for lacking another kind of sight (read: strategic foresight) at…

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