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1 - 7 of 7 Results

  • Levi Strauss hires an Apple executive as chief marketing officer

    / E-Retailers

    Levi Strauss hires an Apple executive as chief marketing officer

    Rebecca Van Dyck also helped craft marketing campaigns for Nike.

    Posted 03/03/2011Thad RueterPost a comment

    Rebecca Van Dyck also helped craft marketing campaigns for Nike.
  • / Technology

    Levi’s finds the value of paid search ads goes beyond clicks

    Consumers are more likely to recall the Levi’s brand name when they see the manufacturer’s site both at the top of organic and paid search on a Google results page, a study shows.

    Posted 10/20/2009Katie EvansPost a comment

    Consumers are more likely to recall the Levi’s brand name when they see the manufacturer’s site both at the top of organic and paid search on a Google results page, a study shows.
  • Levi Strauss returns to the web

    Levi Strauss is taking another shot at direct-to-consumer sales with the launch of LevisStore.com this week. The online store will carry the full line of Levi’s jeans and products that it carries in Levi’s retail stores.

    Posted 10/05/2005Kurt PetersPost a comment

    Levi Strauss is taking another shot at direct-to-consumer sales with the launch of LevisStore.com this week. The online store will carry the full line of Levi’s jeans and products that it carries in Levi’s retail stores.
  • / Technology

    With new fitting technology, shoppers try on at Levis.com, buy at Kohls.com

    Apparel manufacturer Levi Strauss & Co. and department store chain Kohl’s Corp. are collaborating to install the My Virtual Model Inc. online clothes-fitting technology on their web sites.

    Posted 08/06/2003Kurt PetersPost a comment

    Apparel manufacturer Levi Strauss & Co. and department store chain Kohl’s Corp. are collaborating to install the My Virtual Model Inc. online clothes-fitting technology on their web sites.

    Related Content:My Virtual Dressing Room

  • Direct Web Sales A Wash For Levi's

    Levi Strauss & Co. has virtually abandoned direct virtual sales of its clothing products after only a few months and instead will focus on selling its goods through its traditional, offline retail outlets and the websites of its retail partners. The San Francisco-based blue jean maker launched its most recent e-commerce initiative on www.levi.com in mid-August, but has pulled the plug because the direct sales effort stepped on the toes of some of...

    Posted 01/19/2001Don DavisPost a comment

    Levi Strauss & Co. has virtually abandoned direct virtual sales of its clothing products after only a few months and instead will focus on selling its goods through its traditional, offline retail outlets and the websites of its retail partners. The San Francisco-based blue jean maker launched its…
  • / Marketing

    Levi's Cooks Up A New Online Ad Campaign

    Levi's jeans is breaking new ground on the Internet with the first interactive advertising and experiential e-commerce shopping experience on levi.com. Never before have consumers been able to watch a commercial, click on the featured clothing to view, learn more and make a purchase while the spot runs. This Internet experience, pioneered by San Francisco-based Convergence Mediagroup, features Levi's new Invisible Man commercial, which has been...

    Posted 01/19/2001Don DavisPost a comment

    Levi's jeans is breaking new ground on the Internet with the first interactive advertising and experiential e-commerce shopping experience on levi.com. Never before have consumers been able to watch a commercial, click on the featured clothing to view, learn more and make a purchase while the spot…
  • Web spending too rugged for Levi`s

    Just a year after Levi Strauss & Co. opened its Web store and shut out all other online sales, the duke of denim has pulled the plug. The company’s decision to transfer online sales to Macy’s and J.C. Penney points to new partnerships manufacturers should strike with retailers to get a cut of online sales, says Tom Reynolds, national director of the retail practice at Ernst & Young. “Manufacturers just aren’t equipped to do direct sales.”...

    Posted 12/26/2000Don DavisPost a comment

    Just a year after Levi Strauss & Co. opened its Web store and shut out all other online sales, the duke of denim has pulled the plug. The company’s decision to transfer online sales to Macy’s and J.C. Penney points to new partnerships manufacturers should strike with retailers to get a cut of…

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