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/ Marketing
Facebook offers advertisers a broader reach
Brands can now serve ads to Facebook users that are not their fans.
Posted 08/15/2012Zak StamborPost a comment
Related Searches:Facebook Mobile
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/ Technology
Facebook buys social gifting company Karma to gain talent and mobile expertise
The social network gets Karma’s mobile app and all of its employees.
Posted 05/21/2012Amy DustoPost a comment
Related Searches:Sterling Commerce
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/ Technology
Facebook nabs the team behind photo-sharing social network Lightbox
The talent grab will enhance Facebook’s mobile offerings, one expert says.
Posted 05/16/2012Bill SiwickiPost a comment
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/ Marketing
Consumers will buy more when they can see more, one e-retailer finds
Sewell Direct is offering 360-degree views of many products and has experienced big increases in conversions on items with many features. There’s no impact on simpler merchandise, such as cables, says the e-retailer of networking and audio-visual gear.
Posted 04/03/2009Katie DeatschPost a comment
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