How a small over-the-counter remedy marketer used online sales to create offline success

A small manufacturer of an over-the-counter cold sore remedy goes online to create an offline market.

Posted 04/30/2001Internet RetailerPost a comment

/ Press Release

RITE AID TAKES ON PURE LIP

New Cold Sore Aids Now In 5 of 6 Top National Drug Chains LOS ANGELES -- July 25, 2001 -- Pure Lip, Inc. announces that, starting next month, five of the six biggest drugstore chains will carry its new line of cold sore aides as Rite Aid® drugstores (NYSE: RAD) adds the brand to its shelves, making the innovative over-the-counter health care products more accessible to the estimated 55 million cold sore sufferers in the U.S. With Rite Aid, the...

Posted 07/25/2001