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Social marketing vendor Lithium Technologies raises $53.4 million

The company will use the funds to hire sales, marketing and engineering workers.

Posted 01/05/2012Zak StamborPost a comment

The company will use the funds to hire sales, marketing and engineering workers.

/ Technology

How Sprint Nextel cashes in on its social buzz analytics data

Retailers like Sprint Nextel that use Lithium’s social media platform to support forums, blogs and other social content can analyze customer behavior using Omniture analytics. It’s Omniture’s first partnership with a social media platform vendor.

Posted 09/24/2008Paul DemeryPost a comment

Retailers like Sprint Nextel that use Lithium’s social media platform to support forums, blogs and other social content can analyze customer behavior using Omniture analytics. It’s Omniture’s first partnership with a social media platform vendor.

Social Science

E-retailers start to solve the puzzle of how to measure the success of social marketing.

Posted 02/01/2012Zak StamborPost a comment

E-retailers start to solve the puzzle of how to measure the success of social marketing.

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