The new co-stars of TV advertising: infomercials, e-mail and the web

IdeaVillage Products Corp. is using infomercials at its web site and attached to e-mail marketing messages as a way to extend the impact of the infomercials.

Posted 10/31/2003Internet RetailerPost a comment

/ Press Release

Livemercial Goes International and Expands U.S. Operations

VALPARAISO, Ind. – (June 17, 2008) – Livemercial, which pioneered “instant on” streaming video for direct response marketing and leads the industry in single product sales, has expanded its U.S. holdings and gone international, opening offices in England and Portland, Maine. The company also announced the appointment of Glenn Morgan to Executive Vice President of Sales-Europe, overseeing the company’s European operations, and Todd Flaherty to...

Posted 06/23/2008

/ Press Release

INTERNET ADVERTISING AGENCY APPOINTS NEW CFO

VALPARAISO, INDIANA (Dec 6th, 2006) --- Livemercial, the proprietary owner and provider of the patented Virtual Call Center and other online marketing technologies, announces the appointment of Brian Halaschak as Chief Financial Officer. Based in the Indiana office, Halaschak will be responsible for the overall management of finance, accounting, information technology, logistics, purchasing and manufacturing. Halaschak joins Livemercial from True...

Posted 12/18/2006

/ Press Release

LIVEMERCIAL OPENS WEST COAST OFFICE TO SUPPORT COMPANY GROWTH

VALPARAISO, INDIANA (Nov 1st, 2006) --- Livemercial, the proprietary owner and provider of the patented Virtual Call Center and other online marketing technologies, has opened its first West Coast office based in Orange County, California. The office will be managed by industry professional Nicola Delasalle who becomes Vice President West Coast Operations. In her new role, Delasalle will be responsible for business development and the management...

Posted 11/06/2006

/ Press Release

Bridget Corish Joins Team Livemercial

Valparaiso, Ind. -- February 2, 2005 – Livemercial, the leader in online direct response, announced today that Bridget Corish has joined its staff as Director of Business Development. Corish will be responsible for Livemercial accounts on a national level. Corish will be instrumental to Livemercial’s expansion. She will begin her responsibilities at the corporate headquarters in Valparaiso, and eventually head up Livemercial’s new division in...

Posted 02/07/2005

/ Press Release

Livemercial introduces new technology

Valparaiso, Ind.-- January 11, 2005 – Livemercial, the leader in online direct response, announced today that they are introducing new technology, including Livemercial On-Demand Video Library TM and Livemercial Studio TM this month. Innovative new offerings from Livemercial include full-screen capability. This enhancement is an exclusive addition to Livemercial On-Demand Video Library TM. Livemercial On-Demand Video Library TM loads at least 3...

Posted 01/12/2005