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/ Marketing
Revenue from retargeted ads increases by 35% for Karmaloop.com
The apparel retailer serves up ads based on consumers’ gender and browsing behavior.
Posted 06/14/2011Allison EnrightPost a comment
Related Searches:Retargeting | Karmaloop
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/ Technology
JiWire buys NearbyNow to form location-based ad platform
Online consumers in Wi-Fi cafes will be able to see what’s in advertisers’ stores.
Posted 11/24/2010Paul DemeryPost a comment
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/ Marketing
Mobile local ads are projected to hit $2.02 billion in 2014
Location-based ads will heat up as more marketers go digital, BIA/Kelsey says.
Posted 09/30/2010Bill SiwickiPost a comment
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/ Technology
More consumers are responding to online ads
Online consumers are responding more to all types of online advertising, a new poll from Adfusion, an article-based ad network owned by ARAnet finds. Each form of online advertising scored better with consumers in 2010 than a year ago, Adfusion says.
Posted 04/02/2010Zak StamborPost a comment
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/ Technology
It’s a mobile and social holiday season
A survey from research giant Deloitte finds nearly one in five consumers expect to use their mobile phones to assist with holiday shopping, and 25% of those consumers expect to make a purchase. Also, 17% plan to use social media during holiday shopping.
Posted 12/04/2009Zak StamborPost a comment
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/ Technology
Many consumers would welcome mobile alerts of nearby deals, survey says
Only 1% of consumers say they receive mobile phone alerts about specials at nearby stores and restaurants, but 27% say they would be happy to get such messages, as long as they come from merchants they’ve given permission to send offers, says a new poll.
Posted 10/20/2009Katie DeatschPost a comment
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/ Technology
24% of online marketers use behavioral targeting, up 50% from a year ago
Nearly a quarter of online marketers serve up ads based on consumers’ web behavior–but many aren’t getting all they could out of ad-targeting capabilities that are available, a new study finds.
Posted 05/04/2009Katie DeatschPost a comment
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/ Marketing
Mobile e-mail users offer marketers attractive target, report says
Consumers who check e-mail via mobile phone are career-motivated, image-conscious and more open to e-mail marketing than conventional e-mail users, a new Forrester Research report says.
Posted 09/04/2008Paul DemeryPost a comment
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/ Technology
24% of mobile phone users enticed by mobile marketing
A new survey from the Direct Marketing Association finds mobile consumers are catching on to mobile marketing, especially campaigns conducted via text messaging.
Posted 07/21/2008Katie DeatschPost a comment
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/ Technology
Cross-sell offers don’t make consumers cross, survey suggests
76% say they would like to receive information about other products and services, most of them preferring to get those offers by e-mail.
Posted 06/25/2007Don DavisPost a comment
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