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Online ads that don’t make the cash register ring
Web analytics from Omniture help lighting retailer LampsPlus.com weed out non-performing pay-per-click keywords and other campaigns that don’t perform. As a result, it’s cut its customer acquisition costs by more than 30%.
Posted 07/08/2004Kurt PetersPost a comment
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/ Technology
FTC urges clearer disclosure of paid placements in search results
Seven search engines have received letters from Federal Trade Commission urging them to state more clearly when marketers have paid to have sites appear in search results. The letter was in response to a complaint of a consumer advocacy group.
Posted 07/24/2002Kurt PetersPost a comment
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/ Press Release
LookSmart Launches Pay Per Click Search Advertising Model with Optimal Pricing
Pricing Initiative Optimizes Network Structure and Services for Efficiency, Value SAN FRANCISCO, Aug 10, 2009 -- LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, today announced the launch of Optimal Pricing: a new initiative to deliver better performance to search advertisers by segmenting and pricing traffic according to that traffic`s value. Optimal Pricing offers advertisers a unique opportunity to reach...
Posted 08/14/2009
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/ Press Release
LiveDeal Integrates Directory Into Its Suite of Services
SANTA CLARA, Calif., Nov 18, 2008 -- LiveDeal, Inc. (NASDAQ:LIVE), which combines classifieds, Internet Yellow Pages directory and best of breed customer acquisition services for small businesses announced today tighter integration of its national and local business directories with its classified and direct sales operations. The move is another step in the company`sdeveloping strategy of delivering the most effective suite ofInternet customer...
Posted 11/20/2008
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/ Press Release
LookSmart Elevates Award-Winning Ad Platform with Refined Targeting, Pricing Management, and Traffic Management Tools
New Functionality Delivers Improved ROI for Search Advertisers SAN FRANCISCO, Oct 13, 2008 -- LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality. Enhancements to the...
Posted 10/15/2008
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/ Press Release
Click Forensics Quality Assurance Program Adds Support for Leading Search and Ad Providers to Speed Advertiser Credit...
Following Successful Launch with Yahoo!, FACTr Program Now Supports Google, MIVA and LookSmart AUSTIN, Texas – October 9, 2008 – Click Forensics™, Inc., the industry leader in scoring, auditing, and improving traffic quality for the online advertising community, today announced that it will now submit electronic third-party Pay Per Click quality reports to Google, MIVA and LookSmart on behalf of advertisers using the Click Forensics...
Posted 10/09/2008
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/ Press Release
LiveDeal Announces The Appointment of Mike Edelhart as Chief Executive Officer
SANTA CLARA, Calif., Oct 06, 2008 -- LiveDeal, Inc. (NASDAQ:LIVE), the company that combines an owned classified platform with an Internet Yellow Pages directory and best of breed customer acquisition services for small businesses announced todaythat it hasappointed Mike Edelhart as Chief Executive Officer (CEO). For three months, Mr. Edelhart was interim-CEO. "Over the past three months Mike has brought stability, enthusiasm and a clear vision...
Posted 10/09/2008
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/ Press Release
LookSmart Launches Its Newest Ad Serving and Optimization Product: Contextual Targeting
Contextual Joins Search and Backfill Products to Maximize Publisher Revenues and Advertiser Opportunities SAN FRANCISCO, May 08, 2007 -- LookSmart (NASDAQ: LOOK, ASX: LOK), an online advertising and technology company, today announced the launch of contextual ad serving and optimization, the latest offering in LookSmart`s AdCenter. With the addition of contextual, LookSmart is the only company to offer publishers a comprehensive, private-labeled...
Posted 05/22/2007
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/ Press Release
LookSmart Announces a Solution for Publishers’ Unsold Ad Inventory: New AdCenter “Platform Backfill” Provides...
San Francisco, Calif. (April 18, 2007)- LookSmart (NASDAQ: LOOK, ASX: LOK), an online advertising and technology company, today announced a solution for publishers’ unsold ad inventory known as “Platform Backfill.” An enhancement to LookSmart’s syndicated AdCenter for Publishers, Platform Backfill uses ad network feeds from other publishers to help increase a publisher’s revenue and bidding activity. Advertisers also benefit from being placed...
Posted 04/19/2007
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