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1 - 10 of 17 Results

  • Online ads that don’t make the cash register ring

    Web analytics from Omniture help lighting retailer LampsPlus.com weed out non-performing pay-per-click keywords and other campaigns that don’t perform. As a result, it’s cut its customer acquisition costs by more than 30%.

    Posted 07/08/2004Kurt PetersPost a comment

    Web analytics from Omniture help lighting retailer LampsPlus.com weed out non-performing pay-per-click keywords and other campaigns that don’t perform. As a result, it’s cut its customer acquisition costs by more than 30%.

    Related Content:Lampsplus | Lamps Plus

  • / Technology

    LookSmart to map Amazon jungle

    Posted 01/30/2001Don DavisPost a comment

  • / Technology

    FTC urges clearer disclosure of paid placements in search results

    Seven search engines have received letters from Federal Trade Commission urging them to state more clearly when marketers have paid to have sites appear in search results. The letter was in response to a complaint of a consumer advocacy group.

    Posted 07/24/2002Kurt PetersPost a comment

    Seven search engines have received letters from Federal Trade Commission urging them to state more clearly when marketers have paid to have sites appear in search results. The letter was in response to a complaint of a consumer advocacy group.
  • / Press Release

    LookSmart Provides Update on Strategic Initiatives

    Company Plans Reverse Stock Split to Reduce Share Count and Maintain Nasdaq National Market Listing SAN FRANCISCO, Sept. 19 -- LookSmart (NASDAQ:LOOK) ( ASX: LOK) , an online media and technology company providing vertical search to consumers and control to publishers, today provided an update regarding its recent business progress. "Since the beginning of this year, we`ve been focused on executing a turnaround plan for the Company that leverages...

    Posted 09/20/2005

    Company Plans Reverse Stock Split to Reduce Share Count and Maintain Nasdaq National Market Listing SAN FRANCISCO, Sept. 19 -- LookSmart (NASDAQ:LOOK) ( ASX: LOK) , an online media and technology company providing vertical search to consumers and control to publishers, today provided an update…
  • / Press Release

    LiveDeal Announces The Appointment of Mike Edelhart as Chief Executive Officer

    SANTA CLARA, Calif., Oct 06, 2008 -- LiveDeal, Inc. (NASDAQ:LIVE), the company that combines an owned classified platform with an Internet Yellow Pages directory and best of breed customer acquisition services for small businesses announced todaythat it hasappointed Mike Edelhart as Chief Executive Officer (CEO). For three months, Mr. Edelhart was interim-CEO. "Over the past three months Mike has brought stability, enthusiasm and a clear vision...

    Posted 10/09/2008

    SANTA CLARA, Calif., Oct 06, 2008 -- LiveDeal, Inc. (NASDAQ:LIVE), the company that combines an owned classified platform with an Internet Yellow Pages directory and best of breed customer acquisition services for small businesses announced todaythat it hasappointed Mike Edelhart as Chief Executive…
  • / Press Release

    MOREVISIBILITY ANNOUNCES 87 NEW CLIENTS & RENEWALS

    Company Has Now Served More Than 500 Clients BOCA RATON, Fla., -- July 30, 2003 - MoreVisibility today announced that it has signed 87 new accounts, including a number of renewals, during the second quarter of 2003. New clients include Cricket Technologies, Eisner Interactive, International Smart Sourcing & Zantaz. Renewals include Texas Instruments, Lucky Brand Jeans, Tyco Electronics and Princeton Review MoreVisibility is a leading...

    Posted 08/04/2003

    Company Has Now Served More Than 500 Clients BOCA RATON, Fla., -- July 30, 2003 - MoreVisibility today announced that it has signed 87 new accounts, including a number of renewals, during the second quarter of 2003. New clients include Cricket Technologies, Eisner Interactive, International Smart…
  • / Press Release

    LookSmart Launches Pay Per Click Search Advertising Model with Optimal Pricing

    Pricing Initiative Optimizes Network Structure and Services for Efficiency, Value SAN FRANCISCO, Aug 10, 2009 -- LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, today announced the launch of Optimal Pricing: a new initiative to deliver better performance to search advertisers by segmenting and pricing traffic according to that traffic`s value. Optimal Pricing offers advertisers a unique opportunity to reach...

    Posted 08/14/2009

    Pricing Initiative Optimizes Network Structure and Services for Efficiency, Value SAN FRANCISCO, Aug 10, 2009 -- LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, today announced the launch of Optimal Pricing: a new initiative to deliver better performance to…
  • / Press Release

    LookSmart Surpasses 25,000 Small Business Listings Mark After Just Six Months

    Rapid growth of performance-based product contributes to double-digit growth in Company`s core listings business LookSmart (Nasdaq: LOOK, ASX: LOK), a global leader in search marketing, announced today that more than 25,000 of its Small Business Listings have been sold since the product launched on April 9, 2002. Small Business Listings are LookSmart`s first performance-based, search inclusion product for small businesses, designed to provide...

    Posted 10/09/2002

    Rapid growth of performance-based product contributes to double-digit growth in Company`s core listings business LookSmart (Nasdaq: LOOK, ASX: LOK), a global leader in search marketing, announced today that more than 25,000 of its Small Business Listings have been sold since the product launched on…
  • / Press Release

    LookSmart Elevates Award-Winning Ad Platform with Refined Targeting, Pricing Management, and Traffic Management Tools

    New Functionality Delivers Improved ROI for Search Advertisers SAN FRANCISCO, Oct 13, 2008 -- LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality. Enhancements to the...

    Posted 10/15/2008

    New Functionality Delivers Improved ROI for Search Advertisers SAN FRANCISCO, Oct 13, 2008 -- LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising…
  • / Press Release

    LookSmart Announces a Solution for Publishers’ Unsold Ad Inventory: New AdCenter “Platform Backfill” Provides...

    San Francisco, Calif. (April 18, 2007)- LookSmart (NASDAQ: LOOK, ASX: LOK), an online advertising and technology company, today announced a solution for publishers’ unsold ad inventory known as “Platform Backfill.” An enhancement to LookSmart’s syndicated AdCenter for Publishers, Platform Backfill uses ad network feeds from other publishers to help increase a publisher’s revenue and bidding activity. Advertisers also benefit from being placed...

    Posted 04/19/2007

    San Francisco, Calif. (April 18, 2007)- LookSmart (NASDAQ: LOOK, ASX: LOK), an online advertising and technology company, today announced a solution for publishers’ unsold ad inventory known as “Platform Backfill.” An enhancement to LookSmart’s syndicated AdCenter for Publishers, Platform…

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