/ E-Retailers

Alternative web marketing brews up new customers for Keurig

Keurig, a coffee brewer manufacturer and part of Green Mountain Coffee Roasters, is using alternative marketing to reach out to serious coffee drinkers. The result: one million new members signing up for its online loyalty club program.

Posted 05/20/2009Bill BriggsPost a comment

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CableOrganizer.com wraps up loyal customers with triggered rewards

By triggering rewards based on a customer’s number and value of orders, computer products retailer CableOrganizer.com has increased loyalty among first-time as well as repeat customers, marketing director Juan Ribero says.

Posted 05/06/2009Paul DemeryPost a comment

/ Technology

Volusion creates a new position: chief customer officer

The e-commerce technology vendor has appointed David Mitzenmacher to the position. Mitzenmacher previously was an executive at Rackspace, where he was responsible for improving customer experience and service delivery.

Posted 04/13/2009Katie DeatschPost a comment

/ Technology

Companies fail to measure and act on customer feedback, study finds

Senior marketers admit they are failing to take action to integrate the voice and experiences of the customer into key business processes, a Chief Marketing Officer Council study finds.

Posted 02/09/2009Katie DeatschPost a comment

/ E-Retailers

Free jewelry awaits customers who tweet for GEMaffair.com

The web-only retailer is conducting contests on Twitter. It’s using the social network to develop close, long-term relationships with customers and expand its customer base.

Posted 01/19/2009Paul DemeryPost a comment

/ Technology

uBid.com Holdings appoints a vice president of marketing

The excess inventory liquidator charges Bruce Hutchison, a veteran of Sears, to lead the company’s strategy, branding, and customer acquisition and retention efforts.

Posted 06/06/2008Don DavisPost a comment

/ Technology

On-demand reviews application shines for web and TV jeweler JTV.com

When customers write reviews on Jewelry Television’s JTV.com, the retailer features the positive ones on its TV program and in e-mail promotions to drive up customer loyalty, vice president of e-commerce James Thome says.

Posted 05/15/2008Paul DemeryPost a comment

/ Technology

Zappos steps outside to promote customer loyalty

In its drive to reach $1 billion in sales this year, Zappos.com places a strong emphasis on customer service—even if it means finding what a customer wants at another retailer, says Jane Judd, senior manager of customer loyalty.

Posted 05/08/2008Paul DemeryPost a comment

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