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1 - 10 of 18 Results
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/ Marketing
Student Advantage aces e-mail marketing management with new system
Student Advantage, which works with retailers and universities to offer discounts to students, recently began using a new program to manage the many e-mails it sends to students each month. Initial results show a 10% rise in click-throughs.
Posted 10/01/2009Paul DemeryPost a comment
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J.L. Halsey posts 41% increase in Q4 revenue
With strong demand for its hosted e-mail marketing applications, e-marketing technology and services provider J.L. Halsey posted record quarterly revenue of $10.8 million in Q4.
Posted 09/28/2007Don DavisPost a comment
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/ Marketing
Lyris Technologies launches e-mail deliverability consulting service
Lyris Technologies, a unit of marketing services company J.L. Halsey, has launched a suite of e-mail deliverability services designed to monitor, manage and maximize the delivery of marketing e-mail into the inboxes of targeted recipients.
Posted 08/29/2007Paul DemeryPost a comment
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/ Technology
Marketers need to better control images in e-mail marketing, study says
Among the leading problems that send e-mail marketing messages into spam bulk folders are a heavy use of images and “from” identifiers that use numbers or symbols, says a new report from Lyris Technologies.
Posted 05/31/2007Paul DemeryPost a comment
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/ Marketing
Q2 e-mail delivery rates increase to 87%, Lyris says
The second-quarter inbox deliverability rate for U.S.-based ISPs and e-mail service providers was 87%, up from 82% in the first quarter, but below the 91% Q2 inbox deliverability rate for European ISPs and e-mail services, Lyris Technologies reports.
Posted 10/05/2006Paul DemeryPost a comment
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/ Technology
Digital River launches web-based tools for measuring marketing performance
Digital River Inc. has introduced a toolset that gives marketers instantaneous, in-depth reporting on the ROI and lifetime value generated by their web analytics, e-commerce, e-mail, keyword bid management and affiliate programs,the company says.
Posted 09/28/2006Paul DemeryPost a comment
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/ Marketing
Q4 e-mail delivery rates increase to 89%, Lyris says
E-mail delivery rates rose to 89% during the fourth quarter, up from 87% in the third quarter, according to Lyris EmailAdvisor. In the U.S., the delivery rates increased to 92% while European delivery rates rose to 86%.
Posted 02/28/2006Kurt PetersPost a comment
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/ Press Release
Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
Paula`s Choice Cosmetics Leverages Integrated Online Marketing Capabilities in Lyris HQ to Increase Customer Reach and ROI EMERYVILLE, CA. – March 10, 2010 - Lyris, Inc. today announced that Paula`s Choice Inc., a provider of cosmetics and skin care products, is using Lyris HQ to manage its online marketing campaigns. Leveraging Lyris HQ`s email marketing and email deliverability capabilities, Paula`s Choice has more than doubled its direct...
Posted 03/12/2010
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/ Press Release
StrongMail SocialNotes Centralizes Social Sharing for Email Marketing and the Web
Free widget gives marketers centralized management plus direct sharing to top social networks for superior branding and user experience Redwood City, Calif., October 1, 2009 – StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, today announced the availability of StrongMail® SocialNotes™, a social-sharing tool with centralized management that unifies sharing for email marketing and the Web....
Posted 10/01/2009
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/ Press Release
Marketers Harness the Power of Social Media with Lyris HQ
New Lyris HQ Functionality Enables Marketers to Easily Scale and Transform Email Messaging and Online Interactions into Social Networking Conversations, Intelligence and ROI OMMA Social, San Francisco, Calif. – January 26, 2009 – Lyris, Inc., the online marketing expert, today announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage their email marketing campaigns and...
Posted 01/29/2009
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