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1 - 10 of 18 Results

  • / Marketing

    Student Advantage aces e-mail marketing management with new system

    Student Advantage, which works with retailers and universities to offer discounts to students, recently began using a new program to manage the many e-mails it sends to students each month. Initial results show a 10% rise in click-throughs.

    Posted 10/01/2009Paul DemeryPost a comment

    Student Advantage, which works with retailers and universities to offer discounts to students, recently began using a new program to manage the many e-mails it sends to students each month. Initial results show a 10% rise in click-throughs.
  • / Technology

    Marketers need to better control images in e-mail marketing, study says

    Among the leading problems that send e-mail marketing messages into spam bulk folders are a heavy use of images and “from” identifiers that use numbers or symbols, says a new report from Lyris Technologies.

    Posted 05/31/2007Paul DemeryPost a comment

    Among the leading problems that send e-mail marketing messages into spam bulk folders are a heavy use of images and “from” identifiers that use numbers or symbols, says a new report from Lyris Technologies.
  • / Technology

    Digital River launches web-based tools for measuring marketing performance

    Digital River Inc. has introduced a toolset that gives marketers instantaneous, in-depth reporting on the ROI and lifetime value generated by their web analytics, e-commerce, e-mail, keyword bid management and affiliate programs,the company says.

    Posted 09/28/2006Paul DemeryPost a comment

    Digital River Inc. has introduced a toolset that gives marketers instantaneous, in-depth reporting on the ROI and lifetime value generated by their web analytics, e-commerce, e-mail, keyword bid management and affiliate programs,the company says.
  • J.L. Halsey posts 41% increase in Q4 revenue

    With strong demand for its hosted e-mail marketing applications, e-marketing technology and services provider J.L. Halsey posted record quarterly revenue of $10.8 million in Q4.

    Posted 09/28/2007Don DavisPost a comment

    With strong demand for its hosted e-mail marketing applications, e-marketing technology and services provider J.L. Halsey posted record quarterly revenue of $10.8 million in Q4.
  • / Marketing

    Q4 e-mail delivery rates increase to 89%, Lyris says

    E-mail delivery rates rose to 89% during the fourth quarter, up from 87% in the third quarter, according to Lyris EmailAdvisor. In the U.S., the delivery rates increased to 92% while European delivery rates rose to 86%.

    Posted 02/28/2006Kurt PetersPost a comment

    E-mail delivery rates rose to 89% during the fourth quarter, up from 87% in the third quarter, according to Lyris EmailAdvisor. In the U.S., the delivery rates increased to 92% while European delivery rates rose to 86%.
  • / Marketing

    Lyris Technologies launches e-mail deliverability consulting service

    Lyris Technologies, a unit of marketing services company J.L. Halsey, has launched a suite of e-mail deliverability services designed to monitor, manage and maximize the delivery of marketing e-mail into the inboxes of targeted recipients.

    Posted 08/29/2007Paul DemeryPost a comment

    Lyris Technologies, a unit of marketing services company J.L. Halsey, has launched a suite of e-mail deliverability services designed to monitor, manage and maximize the delivery of marketing e-mail into the inboxes of targeted recipients.
  • / Marketing

    Q2 e-mail delivery rates increase to 87%, Lyris says

    The second-quarter inbox deliverability rate for U.S.-based ISPs and e-mail service providers was 87%, up from 82% in the first quarter, but below the 91% Q2 inbox deliverability rate for European ISPs and e-mail services, Lyris Technologies reports.

    Posted 10/05/2006Paul DemeryPost a comment

    The second-quarter inbox deliverability rate for U.S.-based ISPs and e-mail service providers was 87%, up from 82% in the first quarter, but below the 91% Q2 inbox deliverability rate for European ISPs and e-mail services, Lyris Technologies reports.
  • / Press Release

    StrongMail SocialNotes Centralizes Social Sharing for Email Marketing and the Web

    Free widget gives marketers centralized management plus direct sharing to top social networks for superior branding and user experience Redwood City, Calif., October 1, 2009 – StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, today announced the availability of StrongMail® SocialNotes™, a social-sharing tool with centralized management that unifies sharing for email marketing and the Web....

    Posted 10/01/2009

    Free widget gives marketers centralized management plus direct sharing to top social networks for superior branding and user experience Redwood City, Calif., October 1, 2009 – StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, today announced…
  • / Press Release

    SiteBrand Partners With Lyris to Offer Advanced Email Personalization to Online Retailers

    GATINEAU, QUÉBEC / BERKELEY, CA - November 23, 2005 -SiteBrand, the leader in web personalization technologies for online retailers, today announced enhanced personalization of online marketing campaigns through a partnership with Lyris Technologies, the premier provider of high-performance email marketing solutions. The collaboration allows the Berkeley-based company’s best-selling email marketing application, Lyris ListManager, to be integrated...

    Posted 11/23/2005

    GATINEAU, QUÉBEC / BERKELEY, CA - November 23, 2005 -SiteBrand, the leader in web personalization technologies for online retailers, today announced enhanced personalization of online marketing campaigns through a partnership with Lyris Technologies, the premier provider of high-performance email…
  • / Press Release

    J.L. HALSEY INTEGRATES LYRIS LISTMANAGER WITH CLICKTRACKS

    Integrated Tool Automatically Segments Email Lists Based on Behavioral Data, Enabling More Precise Targeting of Follow-Up Messages EMERYVILLE, Calif. (Sept. 12, 2007) – In a key move toward integrating its marketing technology solutions, J.L. Halsey Corporation (OTCBB:JLHY) today announced that it has tightly coupled its ClickTracks Web analytics solution with its popular email marketing platform, Lyris ListManager. This milestone moves the...

    Posted 09/11/2007

    Integrated Tool Automatically Segments Email Lists Based on Behavioral Data, Enabling More Precise Targeting of Follow-Up Messages EMERYVILLE, Calif. (Sept. 12, 2007) – In a key move toward integrating its marketing technology solutions, J.L. Halsey Corporation (OTCBB:JLHY) today announced that…

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