/ Marketing

Marketers say e-mail is important, but their contact data is often bad

29% of companies say they have lost a customer to inaccurate data.

Posted 01/31/2013Paul DemeryPost a comment

Related Searches:Experian

/ Marketing

How Wine Country hones e-mail for the holidays

The retailer tests for message effectiveness in preparation for its peak period.

Posted 08/23/2012Paul DemeryPost a comment

Related Searches:Gift Basket | Wine Country Gift Baskets | Wine

/ E-Retailers

Retailer Karmaloop hires an e-commerce veteran

Tim Kilroy, the retailer’s new vice president of marketing, comes from e-retailer Wayfair. 

Posted 08/17/2012Zak StamborPost a comment

Related Searches:Karmaloop | Wayfair Llc

/ Technology

Beyond the Rack adds a little something extra to orders

The flash-sale retailer regularly adds samples to packages right before shipping.

Posted 08/08/2012Allison EnrightPost a comment

Related Searches:Beyond The Rack | Online Shopping By Gender

/ Marketing

Twitter adds e-mail marketing expertise

Acquires RestEngine, which  helps social application publishers send targeted e-mails.

Posted 05/11/2012Zak Stambor1 comments

/ Marketing

Experian CheetahMail links up with Movable Ink

The two aim to provide dynamic content in the body of marketing e-mail messages.

Posted 05/10/2012Paul DemeryPost a comment

/ Technology

Nearly half of consumers are buying more items online this year

Much of the gains are coming from relatively affluent consumers, Deloitte says.

Posted 04/06/2012Thad RueterPost a comment

Related Searches:Deloitte

/ Technology

How to avoid mobile bar code campaign mistakes

First, don’t assume consumers know what to do with them.

Posted 03/08/2012Kevin WoodwardPost a comment

Related Searches:Bar Code | Qr