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Marketing, Magazine Article

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1 - 10 of 201 Results

  • Tailored messages

    Tailored messages

    Retailers’ holiday marketing campaigns will be more heavily focused on personalization than ever before.

    Posted 08/03/2015Zak StamborPost a comment

    Retailers’ holiday marketing campaigns will be more heavily focused on personalization than ever before.
  • The buzz builders

    The buzz builders

    Retailers use a secret weapon to give voice to their campaigns: social media-savvy consumers.

    Posted 05/01/2013Zak StamborPost a comment

    Retailers use a secret weapon to give voice to their campaigns: social media-savvy consumers.
  • The new math

    The new math

    E-retailers' social media formula now generates measureable web sales and long-term marketing benefits.

    Posted 01/03/2013Post a comment

    E-retailers' social media formula now generates measureable web sales and long-term marketing benefits.
  • Keep in Touch

    Keep in Touch

    No rest for the social media marketer: Constantly engaging fans is the key to success,

    Posted 06/01/2012Zak StamborPost a comment

    No rest for the social media marketer: Constantly engaging fans is the key to success,
  • Facebook's friendlier ads

    Facebook's friendlier ads

    It's easier than ever for marketers to connect ads to consumers' conversations on the social network.

    Posted 11/01/2011Zak StamborPost a comment

    It's easier than ever for marketers to connect ads to consumers' conversations on the social network.
  • / Marketing

    E-retailers reach out to engage shoppers

    Online retailers did a better job last holiday season of making shopping easy and responding to inquiries.

    Posted 03/31/2010Paul DemeryPost a comment

    Online retailers did a better job last holiday season of making shopping easy and responding to inquiries.
  • / Marketing

    Don’t Go

    Better shopping cart design is just the start for retailers aiming to curb cart abandonment.

    Posted 03/31/2010Internet RetailerPost a comment

    Better shopping cart design is just the start for retailers aiming to curb cart abandonment.
  • More digital and less conventional marketing is in the offing for 2010

    Marketing dollars are moving toward social media, mobile, search and e-mail marketing and away from TV, print and radio advertising, says a new report from e-mail services provider ExactTarget and e-commerce consulting firm Econsultancy.

    Posted 03/01/2010Internet RetailerPost a comment

    Marketing dollars are moving toward social media, mobile, search and e-mail marketing and away from TV, print and radio advertising, says a new report from e-mail services provider ExactTarget and e-commerce consulting firm Econsultancy.
  • Standout designs

    Internet Retailer’s annual conference provided attendees lots of ideas for upgrading their sites.

    Posted 03/01/2010Internet RetailerPost a comment

    Internet Retailer’s annual conference provided attendees lots of ideas for upgrading their sites.
  • Latest and Greatest

    New tricks, such as video and social sharing, are adding pizzazz to retailers’ e-mail campaigns.

    Posted 03/01/2010Internet RetailerPost a comment

    New tricks, such as video and social sharing, are adding pizzazz to retailers’ e-mail campaigns.
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