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/ Marketing
Social media advertising grows at the expense of other channels
But many retailers still don’t have a clear sense of ROI, Nielsen says.
Posted 01/30/2013Zak StamborPost a comment
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/ Marketing
IRCE 2012 Report: How to win bigger marketing budgets
Measuring and presenting data can open the wallets of executives.
Posted 06/06/2012Amy Dusto1 comments
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/ Marketing
Marketing e-mail budgets will stay flat this year, says a new report
Retailers lag behind other businesses in cleaning up their e-mail lists.
Posted 06/01/2011Zak StamborPost a comment
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/ Marketing
Retailers place hopeful bets on social marketing
Retailers will spend more this year on Facebook and other social networks, a report says.
Posted 05/03/2011Paul Demery1 comments
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/ Technology
Mobile and social media marketing spending set to increase in 2011
A ValueClick survey also indicates higher marketing spending this year on videos.
Posted 02/23/2011Thad RueterPost a comment
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/ Marketing
U.S. companies spend for social media tied to customer loyalty
But marketers still find it hard to track what online customers say about brands.
Posted 08/31/2010Katie DeatschPost a comment
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