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1 - 10 of 54 Results
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/ Technology
Marketers will shift spending to social media, search and mobile
Digital marketing spending will increase 17% in 2010 as marketers move dollars away from TV, print and radio advertising to social media, mobile, search and e-mail marketing, a new report from ExactTarget and Econsultancy finds.
Posted 02/09/2010Zak StamborPost a comment
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/ Marketing
Responsys goes down under
E-mail service provider Responsys has opened a new office in Sydney, Australia. The office will serve clients in Australia and New Zealand.
Posted 07/06/2009Katie DeatschPost a comment
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/ Technology
Marketers plan to spend more online and aim to measure results better
Top marketers expect to shift more money to digital channels and away from such traditional marketing vehicles as print and television, according to a survey by the CMO Council. Among their goals is to improve measurement of online marketing efforts.
Posted 03/17/2009Katie DeatschPost a comment
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/ Technology
More online marketers measuring ROI of Internet search, Aberdeen says
The complexity of search engine marketing is leading more online marketers to calculate the return on investment of both paid and organic search marketing campaigns, research and advisory firm Aberdeen Group says.
Posted 10/16/2008Paul DemeryPost a comment
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/ Marketing
E-mail marketing effectiveness is being hurt by consumers blocking images
Many e-mail marketers don’t take into account that consumers are blocking images on incoming e-mail, a new study says. E-mails from 23% of retailers were completely unintelligible in in-boxes because of image suppression by consumers.
Posted 06/19/2008Paul DemeryPost a comment
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/ E-Retailers
NetShops hires former Google exec as its first chief marketing officer
Ash ElDifrawi will be responsible for online marketing, search engine optimization, brand marketing, strategic planning and corporate communications.
Posted 03/31/2008Katie DeatschPost a comment
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/ Technology
Online social marketing is growing but budgets aren’t, Jupiter study finds
Most social marketers don’t plan big budget increases and many plan to scale back. Yet 42% of social marketers this year are new to the field, vs. only 4% who are dropping out.
Posted 07/05/2007Paul DemeryPost a comment
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/ Technology
More marketers see value in measuring their paid search ROI
The number of search marketers measuring return on investment on their campaigns has grown to 88% since 2005, says a new study from iProspect.
Posted 06/05/2007Mark BrohanPost a comment
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/ Marketing
Harte-Hanks automates A/B testing in new Postfuture e-mail marketing system
Postfuture version 5.0 comes with built-in analytics that lets marketers run A/B tests of e-mail marketing campaigns, track results, then automatically send the most effective e-mail to its customers and prospects, Harte-Hanks says.
Posted 10/05/2006Paul DemeryPost a comment
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/ Technology
As search spending increases, so must campaign tracking effectiveness
Search spending keeps going up, but many marketers still have trouble tracking campaign ROI, a Jupiter report finds. As spending rises, they’ll need to move to more sophisticated management tools.
Posted 07/19/2006Mary WagnerPost a comment
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