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/ Technology
Empathica picks a new marketing leader
Customer experience management company Empathica has named Sherri Kolomayz director of worldwide marketing. She will work in the company’s Toronto office.
Posted 06/22/2009Katie DeatschPost a comment
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/ Technology
Marketers use superficial metrics to manage search campaigns, study says
Online marketers overlook the most important data when managing Internet search marketing campaigns, focusing on superficial metrics like cost per click instead of deeper data like profit per order, web analytics company Omniture says in a new report.
Posted 04/09/2009Paul DemeryPost a comment
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/ Press Release
KPI Direct Announces Two Strategic Hires
The new additions are in the Marketing & Media Strategy and Customer Experience teams.
Posted 09/28/2012
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/ Press Release
iProspect and Kenshoo Expand Global Digital Marketing Partnership
Industry leaders strengthen collaboration on robust technology platform to deliver best-in-class online marketing solutions.
Posted 08/25/2011
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/ Press Release
SiteSpect and Unica Forge Alliance to Help Maximize Online Marketing Performance
Joint Alliance Unites Best-of-Breed Solutions for Marketing Optimization Boston, Mass. - August 19, 2008 -- SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced a strategic alliance with Unica Corporation (NASDAQ: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, to more closely integrate testing and optimization with web analytics for...
Posted 08/19/2008
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/ Press Release
Unica Caters to Online Retailers with Enhanced Web Analytics Solution
Affinium® NetInsight™ 7.2 Offers Advanced Segmentation Capabilities and More Complete Customer Profiles for Cross-Channel Insight Waltham, MA, and London, England - June 12, 2007 - Unica® Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced a new version of its web analytics solution that is tailored to meet the needs of e-marketers. Affinium® NetInsight™ 7.2, introduced this week at...
Posted 06/12/2007
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/ Press Release
Omniture Launches Three Online Business Optimization Technologies in Europe
Omniture Genesis, Discover 2, and TouchClarity Introduced at European Customer Summits Held in London, Paris, Munich and Copenhagen LONDON – April 24, 2007 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced the European launch of three products specifically designed to address the needs of marketers who are looking to better connect with customers and increase business success online:...
Posted 05/03/2007
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/ Press Release
STAPLES Business Depot Selects Unica’s Affinium to Help Make Precision Marketing “Easy”
Waltham, MA - May 16, 2006 - Unica® Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced STAPLES Business Depot, Canada`s leader in office supplies, has chosen Unica’s Affinium software to increase its marketing velocity and efficiency and develop more targeted campaigns to its customer base of small businesses and home office customers. “STAPLES Business Depot is strongly committed to...
Posted 05/18/2006
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/ Press Release
WebTrends Unveils WebTrends Marketing Lab, Maturing the Web Analytics Category into Marketing Performance Management
New product family expands market-leading analytics with easy-to-use performance dashboards and an enterprise marketing data warehouse for relationship marketing PORTLAND, Ore - March 14, 2006 - WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced the launch of WebTrends Marketing Lab™, its new product family that revolutionizes marketers` ability to improve the performance of online...
Posted 03/17/2006
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/ Press Release
MMA Announces the Availability of the First Fully-Integrated Marketing ROI Service
Avista by MMA Decision Support Service helps marketers make profitable decisions throughout the marketing process Wilton, Conn., July 27, 2005 -- Marketing Management Analytics, Inc. (MMA) today announced the general availability of Avista by MMA Decision Support Service (Avista DSS), the first fully-integrated, enterprise managed service that gives companies the ability to significantly improve the return on their marketing investment (ROMI)....
Posted 07/28/2005
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