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1 - 10 of 16 Results

  • / Technology

    Marketers use superficial metrics to manage search campaigns, study says

    Online marketers overlook the most important data when managing Internet search marketing campaigns, focusing on superficial metrics like cost per click instead of deeper data like profit per order, web analytics company Omniture says in a new report.

    Posted 04/09/2009Paul DemeryPost a comment

    Online marketers overlook the most important data when managing Internet search marketing campaigns, focusing on superficial metrics like cost per click instead of deeper data like profit per order, web analytics company Omniture says in a new report.
  • / Technology

    Empathica picks a new marketing leader

    Customer experience management company Empathica has named Sherri Kolomayz director of worldwide marketing. She will work in the company’s Toronto office.

    Posted 06/22/2009Katie EvansPost a comment

    Customer experience management company Empathica has named Sherri Kolomayz director of worldwide marketing. She will work in the company’s Toronto office.
  • / Press Release

    STAPLES Business Depot Selects Unica’s Affinium to Help Make Precision Marketing “Easy”

    Waltham, MA - May 16, 2006 - Unica® Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced STAPLES Business Depot, Canada`s leader in office supplies, has chosen Unica’s Affinium software to increase its marketing velocity and efficiency and develop more targeted campaigns to its customer base of small businesses and home office customers. “STAPLES Business Depot is strongly committed to...

    Posted 05/18/2006

    Waltham, MA - May 16, 2006 - Unica® Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced STAPLES Business Depot, Canada`s leader in office supplies, has chosen Unica’s Affinium software to increase its marketing velocity and efficiency…
  • / Press Release

    iProspect and Kenshoo Expand Global Digital Marketing Partnership

    Industry leaders strengthen collaboration on robust technology platform to deliver best-in-class online marketing solutions.

    Posted 08/25/2011

    Industry leaders strengthen collaboration on robust technology platform to deliver best-in-class online marketing solutions.
  • / Press Release

    KPI Direct Announces Two Strategic Hires

    The new additions are in the Marketing & Media Strategy and Customer Experience teams.

    Posted 09/28/2012

    The new additions are in the Marketing & Media Strategy and Customer Experience teams.
  • / Press Release

    WebTrends Unveils WebTrends Marketing Lab, Maturing the Web Analytics Category into Marketing Performance Management

    New product family expands market-leading analytics with easy-to-use performance dashboards and an enterprise marketing data warehouse for relationship marketing PORTLAND, Ore - March 14, 2006 - WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced the launch of WebTrends Marketing Lab™, its new product family that revolutionizes marketers` ability to improve the performance of online...

    Posted 03/17/2006

    New product family expands market-leading analytics with easy-to-use performance dashboards and an enterprise marketing data warehouse for relationship marketing PORTLAND, Ore - March 14, 2006 - WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions,…
  • / Press Release

    Omniture Introduces the Industry’s First Marketing Intelligence Dashboard

    Omniture’s SiteCatalyst™ now summarizes enterprise web data into one real-time display for quick, educated decision making. OREM, Utah (October 14, 2002) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex Websites, today introduced the industry’s first marketing intelligence dashboard for SiteCatalyst customers. This new interactive dashboard provides the intelligence marketers need to quickly make...

    Posted 10/14/2002

    Omniture’s SiteCatalyst™ now summarizes enterprise web data into one real-time display for quick, educated decision making. OREM, Utah (October 14, 2002) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex Websites, today introduced the industry’s…
  • / Press Release

    Unica Caters to Online Retailers with Enhanced Web Analytics Solution

    Affinium® NetInsight™ 7.2 Offers Advanced Segmentation Capabilities and More Complete Customer Profiles for Cross-Channel Insight Waltham, MA, and London, England - June 12, 2007 - Unica® Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced a new version of its web analytics solution that is tailored to meet the needs of e-marketers. Affinium® NetInsight™ 7.2, introduced this week at...

    Posted 06/12/2007

    Affinium® NetInsight™ 7.2 Offers Advanced Segmentation Capabilities and More Complete Customer Profiles for Cross-Channel Insight Waltham, MA, and London, England - June 12, 2007 - Unica® Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today…
  • / Press Release

    MMA Announces the Availability of the First Fully-Integrated Marketing ROI Service

    Avista by MMA Decision Support Service helps marketers make profitable decisions throughout the marketing process Wilton, Conn., July 27, 2005 -- Marketing Management Analytics, Inc. (MMA) today announced the general availability of Avista by MMA Decision Support Service (Avista DSS), the first fully-integrated, enterprise managed service that gives companies the ability to significantly improve the return on their marketing investment (ROMI)....

    Posted 07/28/2005

    Avista by MMA Decision Support Service helps marketers make profitable decisions throughout the marketing process Wilton, Conn., July 27, 2005 -- Marketing Management Analytics, Inc. (MMA) today announced the general availability of Avista by MMA Decision Support Service (Avista DSS), the first…
  • / Press Release

    Omniture Delivers Unparalleled Analysis of Online Visitor Behavior with Release of SiteCatalyst™ 8.0

    New Features Centered Around Site Path Analysis and Data Visualization Enable Deeper Understanding of Customer Interaction with Enterprise Websites eTail 2002, Boston, MA (August 5, 2002) Omniture, the leading provider of adaptable, next-generation web analytics to large, complex Websites, today launched SiteCatalyst™ version 8.0. This latest version of the award-winning software introduces two new main concepts designed to help users better...

    Posted 08/08/2002

    New Features Centered Around Site Path Analysis and Data Visualization Enable Deeper Understanding of Customer Interaction with Enterprise Websites eTail 2002, Boston, MA (August 5, 2002) Omniture, the leading provider of adaptable, next-generation web analytics to large, complex Websites, today…

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