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/ Press Release
Groundbreaking MSN-Sponsored Study Proves Online Ads Boost Branding and Offline Sales
Nestlé, Kraft, Procter & Gamble and Others Find Online Advertising Critical to Marketing Mix REDMOND, Wash. -- March 25, 2004 -- A study unveiled today at the fifth annual MSN® Strategic Account Summit concluded that online advertising can produce significant increases in product branding and offline sales and that these effects can be achieved in a cost-efficient manner when compared with traditional marketing vehicles. In findings released...
Posted 03/26/2004
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