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/ Technology

Top-performing e-retailers look more deeply into analytics data

63% of top-performing e-retailers have used an analytics program for more than a year and 64% of those merchants say they are happy with the results, a new study finds. And, many in that group say they look at more than just marketing analytics data.

Posted 04/01/2010Katie DeatschPost a comment

63% of top-performing e-retailers have used an analytics program for more than a year and 64% of those merchants say they are happy with the results, a new study finds. And, many in that group say they look at more than just marketing analytics data.

/ Technology

Marketing analytics company Alliant hires a new head of sales

Marketing analytics and database provider Alliant Cooperative Data Solutions LLC has hired Donna Hamilton as vice president of sales and business development. She most recently was senior vice president with Millard Group.

Posted 07/13/2009Katie DeatschPost a comment

Marketing analytics and database provider Alliant Cooperative Data Solutions LLC has hired Donna Hamilton as vice president of sales and business development. She most recently was senior vice president with Millard Group.

/ Technology

Marketing analytics firm Covario names a vice president of search strategy

Covario, a provider of analytics software for managing online marketing campaigns, has named Internet search marketing veteran Mike Gullaksen to the newly created position of vice president of search strategies.

Posted 04/27/2009Don DavisPost a comment

Covario, a provider of analytics software for managing online marketing campaigns, has named Internet search marketing veteran Mike Gullaksen to the newly created position of vice president of search strategies.

/ Marketing

ShopLocal.com localizes marketing results via web analytics

Shopping search engine and products and promotions information site ShopLocal.com uses web analytics to boost traffic and page views. It reports year-to-year increases of 30% in page views and 84% in number of unique visitors.

Posted 05/24/2007Paul DemeryPost a comment

Shopping search engine and products and promotions information site ShopLocal.com uses web analytics to boost traffic and page views. It reports year-to-year increases of 30% in page views and 84% in number of unique visitors.

/ Marketing

Open and delivery rates not the only measures of e-mail program success

Metrics such as click to conversion and profit per mailing help complete a marketer’s view of e-mail program success, says a Jupiter report—and so does looking at the smaller measures underlying major metrics.

Posted 03/29/2007Paul DemeryPost a comment

Metrics such as click to conversion and profit per mailing help complete a marketer’s view of e-mail program success, says a Jupiter report—and so does looking at the smaller measures underlying major metrics.

/ Technology

WebTrends hires a marketing chief from Coca-Cola

WebTrends, provider of web analytics and marketing performance management technology, has hired Tim Kopp as chief marketing officer, reporting directly to CEO Greg Drew.

Posted 01/22/2007Kurt PetersPost a comment

WebTrends, provider of web analytics and marketing performance management technology, has hired Tim Kopp as chief marketing officer, reporting directly to CEO Greg Drew.

/ Technology

Digital River launches web-based tools for measuring marketing performance

Digital River Inc. has introduced a toolset that gives marketers instantaneous, in-depth reporting on the ROI and lifetime value generated by their web analytics, e-commerce, e-mail, keyword bid management and affiliate programs,the company says.

Posted 09/28/2006Paul DemeryPost a comment

Digital River Inc. has introduced a toolset that gives marketers instantaneous, in-depth reporting on the ROI and lifetime value generated by their web analytics, e-commerce, e-mail, keyword bid management and affiliate programs,the company says.

/ Technology

Oneupweb rolls out a marketing analytics product

Search engine marketing company Oneupweb is getting ready to roll out a marketing analytics tool that lets retailers and marketers track results of their online marketing campaigns.

Posted 06/23/2004Kurt PetersPost a comment

Search engine marketing company Oneupweb is getting ready to roll out a marketing analytics tool that lets retailers and marketers track results of their online marketing campaigns.

DoubleClick hires a new chief marketing officer

Advertising and marketing company DoubleClick Inc. has named Pete Krainik as chief marketing officer. He was previously with Siebel Systems.

Posted 01/07/2004Paul DemeryPost a comment

Advertising and marketing company DoubleClick Inc. has named Pete Krainik as chief marketing officer. He was previously with Siebel Systems.

Ad Money

Putting together an online marketing strategy is one thing. Building a strategy for measuring the impact of marketing is quite another.

Posted 01/31/2008Internet RetailerPost a comment

Putting together an online marketing strategy is one thing. Building a strategy for measuring the impact of marketing is quite another.

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