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1 - 6 of 6 Results
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/ Technology
Whirlpool cuts consumer survey costs by 97% by putting them online
Manufacturer Whirlpool swaps offline focus groups and phone surveys for online surveys and cuts consumer research costs dramatically. The online format also shrinks the turnaround time on survey data from weeks to days.
Posted 04/22/2005Kurt PetersPost a comment
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How J. Crew zeroed in on customers with web-based marketing analysis
J. Crew saved money by not marketing to unresponsive segments of its customer list and increased sales by marketing to segments it had not identified as hot prospects, using a web-based marketing anlysis tool from DoubleClick.
Posted 09/10/2002Kurt PetersPost a comment
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/ Press Release
iPerceptions Appoints Lane Cochrane Vice President Professional Services
The Nielsen Company veteran brings more than 15 years of experience leading client-centric business development and strategy initiatives in the market research industry NEW YORK - March 20, 2009 - iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer analytics, announced today that Lane Cochrane has joined the company as vice president professional services. Cochrane has more than 15 years of management and business...
Posted 03/23/2009
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/ Press Release
Anderson Analytics Helps Lingerie Boutique “Under-stand” Buyers’ Attitudes about Underwear
Anderson Uses Psychological Profiles to Recommend Specific Marketing Strategies Stamford, CT – October 2, 2006–Anderson Analytics, a boutique market research consultancy, recently helped GigisCloset.com, a new online lingerie retailer, better understand how to segment today’s online women. The study utilized AA-Projective, a revolutionary research tool that combines psychoanalytic projective methodology from the social sciences with Anderson...
Posted 10/06/2006
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/ Press Release
Bazaarvoice Appoints Ed Keller to Board of Directors
Author of The Influentials and Former CEO of Roper Brings Deep Expertise and Authority in Word of Mouth Marketing Austin, TX – May 25, 2006 – Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced the appointment of Ed Keller to the company’s board of directors. Keller, CEO of the Keller Fay Group and author of The Influentials, is one of the nation’s leading authorities on word of mouth...
Posted 06/05/2006
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/ Press Release
InsightExpress Expands Online Media Measurement Group; Announces Two Key Promotions to Support High Growth AdInsights Product
STAMFORD, CT- October 10, 2005 -- InsightExpress, a leading online market research firm, announced today two key promotions to support the explosive growth of AdInsights, the industry`s fastest growing online ad effectiveness solution. Stephen Jepson has been promoted to Senior Manager of AdInsights, while Juliana Aloia has been promoted to Manager of AdInsights, East Coast. Both appointments are effective immediately. The expansion of the...
Posted 10/10/2005
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