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  • New partnership helps retailers develop innovative marketing

    Marketing Management Analytics has formed a strategic partnership with the EMM Group to offer a turn-key marketing solution that will enable retailers to better use sales analysis results to develop innovative online marketing plans.

    Posted 04/26/2007Paul DemeryPost a comment

    Marketing Management Analytics has formed a strategic partnership with the EMM Group to offer a turn-key marketing solution that will enable retailers to better use sales analysis results to develop innovative online marketing plans.

  • / Press Release

    Stony Creek Brands drives personalized marketing with smartFOCUS and SolutionSet

    - Leading retail brand looks to strategic partnership to reveal value in marketing data through advanced multi-channel marketing software - Boston, MA – March 22, 2010 – Retailer Stony Creek Brands has selected Intelligent Marketing software from smartFOCUS, in concert with a SolutionSet Marketing Database, for digital and direct marketing across its millions of customers and prospects. Multi-channel marketing software provider smartFOCUS and...

    Posted 03/22/2010

    - Leading retail brand looks to strategic partnership to reveal value in marketing data through advanced multi-channel marketing software - Boston, MA – March 22, 2010 – Retailer Stony Creek Brands has selected Intelligent Marketing software from smartFOCUS, in concert with a SolutionSet…

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  • / Press Release

    Unica Ships Affinium NetInsight

    Open flexible web analytics provides an integrated view of customer behavior, unifying marketing information across online and offline channels Waltham, MA - June 28, 2006 - Unica® Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the shipment of Affinium NetInsight, a robust, enterprise-level web analytics solution. The most open and flexible web analytics solution to date, Affinium...

    Posted 07/27/2006

    Open flexible web analytics provides an integrated view of customer behavior, unifying marketing information across online and offline channels Waltham, MA - June 28, 2006 - Unica® Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the…

  • / Press Release

    Unica Corporation Announces Affinium NetInsight For Enterprise Web Analytics

    Unica solution unlocks the power of web analytics, linking Internet, brand and relationship marketing activities for actionable cross-channel insight Waltham, Mass – May 8, 2006 – Unica® Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the introduction of Affinium® NetInsightä for enterprises seeking to optimize web sites, Internet marketing and the cross-channel experience for their...

    Posted 05/15/2006

    Unica solution unlocks the power of web analytics, linking Internet, brand and relationship marketing activities for actionable cross-channel insight Waltham, Mass – May 8, 2006 – Unica® Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today…

  • / Press Release

    Aprimo Acquires DOUBLECLICK’S enterprise marketing solutions Business Unit

    Purchase of SmartPath and Ensemble Increases Customer Base and Accelerates Strategic Growth for Enterprise Marketing Management Leader; Deal Enables DoubleClick to Sharpen its Focus on Online Marketing INDIANAPOLIS (June 14, 2005) – Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM), today announced its acquisition of the enterprise marketing solutions (EMS) business unit of DoubleClick Inc. (NASDAQ: DCLK), the...

    Posted 06/16/2005

    Purchase of SmartPath and Ensemble Increases Customer Base and Accelerates Strategic Growth for Enterprise Marketing Management Leader; Deal Enables DoubleClick to Sharpen its Focus on Online Marketing INDIANAPOLIS (June 14, 2005) – Aprimo, Incorporated, the global leader in Enterprise Marketing…

  • / Press Release

    North Plains Systems to License SmartPath to Bolster its TeleScope Offering

    -- Adds Project Management, Resource Management and Collaboration Services to Digital Asset Management Solution -- New York, NY, September 16, 2004 --- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for marketers, advertising agencies and web publishers, today announced that North Plains Systems will license its SmartPath software to add marketing workflow and collaboration capabilities to North Plains’ Gemini solution...

    Posted 09/27/2004

    -- Adds Project Management, Resource Management and Collaboration Services to Digital Asset Management Solution -- New York, NY, September 16, 2004 --- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for marketers, advertising agencies and web publishers, today announced…

  • / Press Release

    With Integration and Upgrades of DoubleClick Ensemble™ and SmartPath MRM, DoubleClick Launches Enterprise Marketing...

    -- Integrated Campaign Management and Marketing Resource Management Brings Enhanced Efficiency, Effectiveness and Accountability to Marketers -- New York, NY, September 14, 2004 --- DoubleClick Inc. (NASDAQ: DCLK), the leading provider of solutions for marketers, advertising agencies and web publishers, today announced that it has formed an Enterprise Marketing Solutions group, which is marked by upgrades and integration of the DoubleClick...

    Posted 09/16/2004

    -- Integrated Campaign Management and Marketing Resource Management Brings Enhanced Efficiency, Effectiveness and Accountability to Marketers -- New York, NY, September 14, 2004 --- DoubleClick Inc. (NASDAQ: DCLK), the leading provider of solutions for marketers, advertising agencies and web…

  • / Press Release

    Interwoven and DoubleClick Partner to Offer Comprehensive Marketing Content Management Solution

    Combined Solution Will Enable Marketers to Optimize Productivity and Improve Management of Promotions, Brands, and Product Introductions New York, NY - DAM Symposium - Interwoven Booth #7 - March 29, 2004 - Interwoven, Inc. (NASDAQ: IWOV), the world`s next-generation enterprise content management (ECM) company, today announced an agreement with DoubleClick Inc. (NASDAQ: DCLK), the leading provider of marketing tools for advertisers, direct...

    Posted 03/31/2004

    Combined Solution Will Enable Marketers to Optimize Productivity and Improve Management of Promotions, Brands, and Product Introductions New York, NY - DAM Symposium - Interwoven Booth #7 - March 29, 2004 - Interwoven, Inc. (NASDAQ: IWOV), the world`s next-generation enterprise content management…

  • / Press Release

    DoubleClick Completes Acquisition of SmartPath

    New York, NY, March 22, 2004 --- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced that it has completed its acquisition of SmartPath, Inc, a privately-held Marketing Resource Management (MRM) software company. SmartPath`s solutions are designed to help marketers and their agencies manage the operational aspects of marketing, including strategic planning,...

    Posted 03/22/2004

    New York, NY, March 22, 2004 --- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced that it has completed its acquisition of SmartPath, Inc, a privately-held Marketing Resource Management (MRM) software…

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