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/ E-Retailers
Ad experiments pay off for Ice.com, an IRCE speaker says
The jewelry e-retailer remodels its marketing mix and measurement approach.
Posted 04/14/2011Allison EnrightPost a comment
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/ Technology
Investment in marketing data generated online will reach $840 million by 2012
Research finds spending on online data will cannibalize other data investments.
Posted 09/09/2010Allison EnrightPost a comment
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/ Marketing
U.S. companies spend for social media tied to customer loyalty
But marketers still find it hard to track what online customers say about brands.
Posted 08/31/2010Katie DeatschPost a comment
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