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1 - 10 of 21 Results

  • eBay buys 3D graphics company PhiSix

    / Technology

    eBay buys 3D graphics company PhiSix

    The graphics technology virtually demonstrates how clothing would fit on a particular shopper’s body while she moves. EBay also responds to a scathing letter from investor Carl Icahn.

    Posted 02/24/2014Amy DustoPost a comment

    The graphics technology virtually demonstrates how clothing would fit on a particular shopper’s body while she moves. EBay also responds to a scathing letter from investor Carl Icahn.
  • The Interactive Advertising Bureau proposes ‘cookie’ alternatives

    / Technology

    The Interactive Advertising Bureau proposes ‘cookie’ alternatives

    Tracking activity across the Internet is far from straightforward in the age of multiple browsers, devices and applications consumers use to access the web. Yet cookies dropped into browsers are still the main way advertisers target ads to consumers online. The IAB suggests alternatives that may protect consumer privacy while also improving marketers’ ability to make use of their web activity data.

    Posted 02/19/2014Amy DustoPost a comment

    Tracking activity across the Internet is far from straightforward in the age of multiple browsers, devices and applications consumers use to access the web. Yet cookies dropped into browsers are still the main way advertisers target ads to consumers online. The IAB suggests alternatives that may…
  • Groupon offers merchants a DIY tool

    / Technology

    Groupon offers merchants a DIY tool

    The daily deal operator rolls out an automated way for e-retailers and other businesses to craft discount promotions. Groupon aims to expand the number of deals on its site.

    Posted 02/10/2014Zak StamborPost a comment

    The daily deal operator rolls out an automated way for e-retailers and other businesses to craft discount promotions. Groupon aims to expand the number of deals on its site.
  • Retailers need to improve cross-channel and in-store shopping

    / E-Retailers

    Retailers need to improve cross-channel and in-store shopping

    Consumers say having real-time product availability is the biggest improvement stores could make to get them to come and shop.

    Posted 02/04/2014Allison EnrightPost a comment

    Consumers say having real-time product availability is the biggest improvement stores could make to get them to come and shop.

    Related Content:Accenture

  • A fashion retailer dresses up conversions by 17% with targeted content

    / Technology

    A fashion retailer dresses up conversions by 17% with targeted content

    Farfetch identified new e-commerce site visitors who were highly engaged with its site and displayed to them a page overlay with information about its shopping, shipping and returns policies.  The retailer also ran campaigns for return shoppers who hadn’t purchased before and for all new visitors based on analytics from vendor Qubit.

    Posted 01/20/2014Amy DustoPost a comment

    Farfetch identified new e-commerce site visitors who were highly engaged with its site and displayed to them a page overlay with information about its shopping, shipping and returns policies.? The retailer also ran campaigns for return shoppers who hadn’t purchased before and for all new visitors…

    Related Content:Conversion Rates | Qubit | Women

  • How Sony spots its most influential online customers

    / Technology

    How Sony spots its most influential online customers

    Working with data analytics vendor Pursway, the electronics manufacturer and retailer identifies the shoppers most likely to influence their friends’ purchases.

    Posted 01/20/2014Zak StamborPost a comment

    Working with data analytics vendor Pursway, the electronics manufacturer and retailer identifies the shoppers most likely to influence their friends’ purchases.

    Related Content:Best Buy | Sony | Social Media

  • Car shoppers now kick tires via the web

    / Technology

    Car shoppers now kick tires via the web

    A new report from the Interactive Advertising Bureau says automotive shoppers are more likely to own smartphones and tablets and research products online regularly than are other shoppers. Consumers planning to buy cars are more likely to respond to digital marketing than are other shoppers.

    Posted 01/13/2014Madeline C. AndrePost a comment

    A new report from the Interactive Advertising Bureau says automotive shoppers are more likely to own smartphones and tablets and research products online regularly than are other shoppers. Consumers planning to buy cars are more likely to respond to digital marketing than are other shoppers.

    Related Content:Madeline | Automotive

  • Oracle buys Responsys for $1.5 billion

    / E-Commerce Solution Providers

    Oracle buys Responsys for $1.5 billion

    Responsys will become part of the marketing unit that includes Eloqua, an online marketing company Oracle acquired a year ago. Oracle is responding to Salesforce.com acquiring Responsys’ top competitor, ExactTarget, this summer, one analyst says. The deal is expected to close in the first half of 2014.

    Posted 12/20/2013Amy DustoPost a comment

    Responsys will become part of the marketing unit that includes Eloqua, an online marketing company Oracle acquired a year ago. Oracle is responding to Salesforce.com acquiring Responsys’ top competitor, ExactTarget, this summer, one analyst says. The deal is expected to close in the first half of…

    Related Content:Oracle | Top Tech 2014

  • Shoppers demand holiday deals

    / E-Retailers

    Shoppers demand holiday deals

    It’s clear from several retailers’ reports that shoppers want a great deal this holiday season. One retailer says its referral traffic from coupon sites is up 229% for the holiday season compared to last year.

    Posted 12/16/2013Katie EvansPost a comment

    It’s clear from several retailers’ reports that shoppers want a great deal this holiday season. One retailer says its referral traffic from coupon sites is up 229% for the holiday season compared to last year.

    Related Content:Coupons | Jewelers | Marketing

  • Twitter rolls out a new mobile ad unit

    / Marketing

    Twitter rolls out a new mobile ad unit

    The social network lets marketers present its Promoted Accounts ad unit to mobile consumers. Marketers can target shoppers based on their device.

    Posted 12/16/2013Zak StamborPost a comment

    The social network lets marketers present its Promoted Accounts ad unit to mobile consumers. Marketers can target shoppers based on their device.

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