Quick fix

Groupon Goods and LivingSocial Shop offer brands new ways to quickly move excess inventory.

Posted 10/01/2012Zak StamborPost a comment

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Best targeting practices

Web retailers find ways to lure visitors, even first-timers, back for a second look.

Posted 05/01/2012Allison EnrightPost a comment

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Pinterest helps to brighten up traffic flow at online custom jewelry retailer Gemvara

When jewelry retailer Gemvara.com started to actively participate on social discovery site Pinterest.com, many of its customers were already Pinning its products there to share with other shoppers.

Posted 03/01/2012Zak StamborPost a comment

The Power of Place

Retailers employ geo-targeting to craft offers tied to weather, holidays and local prices.

Posted 02/01/2012Thad RueterPost a comment

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Social Science

E-retailers start to solve the puzzle of how to measure the success of social marketing.

Posted 02/01/2012Zak StamborPost a comment

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Facebook Timeline integration means more social shopping

Facebook is offering software applications designed for consumers who want to share personal information on which products they own and what products they'd like to buy.

Posted 02/01/2012Zak StamborPost a comment

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On Target

Automation can deliver improved marketing results once e-retailers build bridges between data silos.

Posted 03/31/2011Thad RueterPost a comment