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/ Marketing
Social shopping provider Payvment helps retailers target ads
The vendor’s targeting leverages demographic data from shoppers.
Posted 06/19/2012Zak StamborPost a comment
Related Searches:Payvment
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/ Marketing
Facebook revamps its premium ads
The new ads could boost consumer engagement by 40%.
Posted 02/27/2012Zak Stambor1 comments
Related Searches:Ideeli
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/ Marketing
Facebook puts paid ads into its news feed
Featured Stories places paid content into the most-viewed area on the social network.
Posted 01/11/2012Zak StamborPost a comment
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/ Marketing
Facebook adds ads to its Ticker
The integration of paid and organic content offers a new tool to marketers.
Posted 11/22/2011Zak StamborPost a comment
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/ Marketing
Facebook tests the impact of mixing ads with user content
In a test, the social network starts including ads in home page feeds.
Posted 09/14/2011Zak Stambor1 comments
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