/ E-Retailers

Martha Stewart gushes over response to new web site

Martha Stewart Living Omnimedia says Internet revenue is up after last month’s launch of its new web site. Online ad revenue increased 38%, an early sign the how-to emphasis of the new site may prove attractive to consumers, and thus advertisers.

Posted 05/03/2007Kurt PetersPost a comment

/ Technology

New MarthaStewart.com vying for top ‘lifestyle’ destination

Martha Stewart Living Omnimedia Inc. rolls out a revamped MarthaStewart.com, which ends the company’s run as a pure e-commerce site.

Posted 04/18/2007Bill BriggsPost a comment

Martha Stewart web revenue grows 82% in Q3

For the third quarter Martha Stewart reported an increase in Internet-related revenue of 82% while total revenue rose 48%.

Posted 11/01/2006Mark BrohanPost a comment

/ E-Retailers

Martha Stewart Living continues its exodus from e-commerce

Financial results for Q1 2006 show Martha Stewart Living Omnimedia continuing a web downslide as it heads for an exit from e-retailing. The company’s web site had sales of $2.9 million in Q1, a 5.6% drop from $3.1 million the same period last year.

Posted 04/26/2006Mark BrohanPost a comment

/ E-Retailers

Martha Stewart shifts from e-commerce to e-content

Martha Stewart Living Omnimedia Inc. continued to retool its Internet strategy in 2005 and in the process downsize its web retailing operation in favor of more digital content.

Posted 03/08/2006Mark BrohanPost a comment

/ E-Retailers

Martha Stewart continues to downsize e-commerce

E-commerce revenues for the second quarter of 2005 shrink once more for Martha Stewart Living Omnimedia as the company eyes other segments.

Posted 08/03/2005Mark BrohanPost a comment

TeaLeaf’s RealiTea software keeps apps humming at MarthaStewart.com

Sharpening up online marketing efforts takes time—so does fixing applications on a marketer’s site that aren’t working like they’re supposed to. TeaLeaf Technology’s solution is solving one problem to leave more time for the other.

Posted 06/17/2004Kurt PetersPost a comment

/ E-Retailers

How cross-channel segmentation boosts online subscriptions

In a test, analytics drive different online offers and deliver results for new, returning and lapsed subscribers to Martha Stewart Omnimedia magazines.

Posted 05/08/2003Kurt PetersPost a comment