/ Marketing

Martha Stewart is cooking up a new e-commerce strategy

Martha Stewart Living Omnimedia plans to sell directly through its web site by 2009, says president and CEO Susan Lyne. She says the company previously lost money on e-commerce, and plans to use a third-party to manage the new business.

Posted 05/27/2008Katie DeatschPost a comment

/ E-Retailers

Martha Stewart gushes over response to new web site

Martha Stewart Living Omnimedia says Internet revenue is up after last month’s launch of its new web site. Online ad revenue increased 38%, an early sign the how-to emphasis of the new site may prove attractive to consumers, and thus advertisers.

Posted 05/03/2007Kurt PetersPost a comment

/ E-Retailers

E-commerce veteran Shelley Nandkeolyar takes the head job at Norm Thompson

Norm Thompson Outfitters Inc. has appointed veteran e-commerce and direct marketing executive Shelley Nandkeolyar as its CEO, replacing John Emrick, who remains as chairman of the board of directors.

Posted 03/05/2007Kurt PetersPost a comment

Martha Stewart develops niche e-commerce strategy

For the second quarter Martha Stewart is reporting a sharp rise in Internet revenue as it shifts away from selling lifestyle-oriented merchandise online to a web model based on advertising and targeted e-commerce niches.

Posted 08/30/2006Mark BrohanPost a comment

/ E-Retailers

Martha Stewart continues to exit e-commerce

Third quarter web sales totaled only $1.6 million for Martha Stewart Living as the company continues to downsize e-commerce and grow its television and publishing lines of business.

Posted 11/02/2005Mark BrohanPost a comment

Kmart/BlueLlight sign new long-term Martha deal

Kmart has renewed a long-term agreement with Martha Stewart Living to provide exclusive merchandise for BlueLight.com as well as for Kmart stores.

Posted 06/21/2001Kurt PetersPost a comment

/ E-Retailers

Goldstein steps down as head of BlueLight.com

Mark Goldstein, the entrepreneur who helped found BlueLight.com, has quit as CEO and will become Internet adviser to Kmart Corp.

Posted 05/24/2001Kurt PetersPost a comment

/ E-Retailers

BlueLight gets green

BlueLight.com scooped up $80 million in second round financing from Kmart Corporation and Softbank Venture Capital today in one of the largest investments so far this year in a b-to-c Internet company. Of that total, Kmart is investing $55 million, its first monetary investment in the company it helped launch in December with a substantial contribution of non-cash resources. Softbank is putting up another $25 million in the second round,...

Posted 01/19/2001Don DavisPost a comment