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  • / Technology

    BabyAge.com sees a 22% conversion hike with A/B testing

    BabyAge.com, a web-only retailer of baby and maternity products, used A/B testing to pinpoint web site changes that increased conversion by 22%. After a round of testing, BabyAge changed its home page design.

    Posted 10/14/2009Mark BrohanPost a comment

    BabyAge.com, a web-only retailer of baby and maternity products, used A/B testing to pinpoint web site changes that increased conversion by 22%. After a round of testing, BabyAge changed its home page design.

  • / E-Retailers

    Motherhood.com adopts $5 flat fee for U.S. shipments

    Motherhood.com, an online retailer of maternity apparel, is charging a $5 flat fee for U.S. shipments.

    Posted 10/19/2007Don DavisPost a comment

    Motherhood.com, an online retailer of maternity apparel, is charging a $5 flat fee for U.S. shipments.

  • / E-Retailers

    Gap Gets Maternal

    Gap Inc. has taken baby steps into the maternity market by launching a new line of maternity clothes to be sold exclusively on its Web site. The newest line from Gap allows the company to gauge customer demand without investing a lot of money to expand new stores, according to analysts. "The Internet is uniquely positioned to test something new," says Lazard Freres retail analyst Todd Slater. "If it grows into something more substantial, they can...

    Posted 01/19/2001Don DavisPost a comment

    Gap Inc. has taken baby steps into the maternity market by launching a new line of maternity clothes to be sold exclusively on its Web site. The newest line from Gap allows the company to gauge customer demand without investing a lot of money to expand new stores, according to analysts. "The…

  • Gap gets maternal, but only online

    Pregnant Netizens didn’t have to wait until Mother’s Day for a gift from Gap Inc.: a new line of maternity clothes being test-marketed on the retailer’s Web site. “Ever since launching Baby Gap,” says a company spokesperson, “mothers have been vocal about maternity clothes.” The Web-exclusive line mainly consists of Gap classics converted for the maternity set. The offerings include t-shirts, shells, cardigan sweaters, stretch pants, and...

    Posted 12/26/2000Don DavisPost a comment

    Pregnant Netizens didn’t have to wait until Mother’s Day for a gift from Gap Inc.: a new line of maternity clothes being test-marketed on the retailer’s Web site. “Ever since launching Baby Gap,” says a company spokesperson, “mothers have been vocal about maternity clothes.” The Web…

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