/ E-Retailers

Gap Gets Maternal

Gap Inc. has taken baby steps into the maternity market by launching a new line of maternity clothes to be sold exclusively on its Web site. The newest line from Gap allows the company to gauge customer demand without investing a lot of money to expand new stores, according to analysts. "The Internet is uniquely positioned to test something new," says Lazard Freres retail analyst Todd Slater. "If it grows into something more substantial, they can...

Posted 01/19/2001Don DavisPost a comment

Gap gets maternal, but only online

Pregnant Netizens didn’t have to wait until Mother’s Day for a gift from Gap Inc.: a new line of maternity clothes being test-marketed on the retailer’s Web site. “Ever since launching Baby Gap,” says a company spokesperson, “mothers have been vocal about maternity clothes.” The Web-exclusive line mainly consists of Gap classics converted for the maternity set. The offerings include t-shirts, shells, cardigan sweaters, stretch pants, and...

Posted 12/26/2000Don DavisPost a comment

Oh, baby: Laurie McCartney launches a maternity site in style

Laurie McCartney left Walt Disney’s strategic planning team two years ago, wanting to scratch her entrepreneurial itch. There was just one problem: McCartney wasn’t certain what kind of start-up tickled her fancy. Indecision ended as soon as McCartney became pregnant. Frustrated with traditional maternity offerings and channels, she decided to launch her own online specialty boutique for moms-to-be and their new offspring, delivering...

Posted 12/26/2000Don DavisPost a comment

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