/ Marketing

With ex-Gateway web analytics director on board, OX2 enters German market

David Rhee, former director of web analytics for computer e-retailer Gateway Inc., will head OX2’s new office in Germany and focus on analytics for social networks and Web 2.0 as the web analytics firm expands in Europe.

Posted 10/18/2007Paul DemeryPost a comment

/ Marketing

Making sense out of web analytics data

Although web analytics data can be overwhelming and difficult to interpret, retailers can take steps to understand it, apply it to improving web site operations and share its value across departments, experts said at the Shop.org conference.

Posted 09/20/2007Paul DemeryPost a comment

Laura Mercier boosts conversions by 40% with analytics-driven changes

Analytics data from Coremetrics highlight needed improvements to site search. With implementation, average order value rises by 50%.

Posted 10/12/2006Kurt PetersPost a comment

iCrossing promotes two to market research and search analytics positions

Online marketing company iCrossing has promoted several staffers to executive positions. Lisa Ponte Fazio has been named vice president of market research and Jorie Hutchings has been promoted to senior director, search analytics.

Posted 09/18/2006Kurt PetersPost a comment

/ Technology

New crop of vendors bringing innovation to demand forecasting, analyst says

Several new vendors are offering innovative, web-based means of forecasting retail demand and collaborating with suppliers, mixing both analytics and business process management in the same application, Gartner analyst Andrew White says.

Posted 07/25/2006Paul DemeryPost a comment

/ Technology

Trust the data—but check the calendar

Understanding how shoppers use your web site means more than just implementing an analytics program and sitting back and watching the data flow in. Retailers have to pay attention to external factors as well, such as the calendar.

Posted 04/10/2006Kurt PetersPost a comment

/ Marketing

ComputerGeeks.com takes a new approach to analytics and site search

To complement its redesigned web site, ComputerGeeks.com is making significant updates to its e-commerce platform and adding new site search from Celebros and better analytics from Coremetrics.

Posted 09/07/2005Mark BrohanPost a comment

/ Technology

Digital River looks to Fireclick for an edge

When Digital River surveyed its e-commerce customers earlier this year and asked them to rank their top new application priority, the response was crystal clear: web analytics. Digital River acquired analytics provider FireClick in early June.

Posted 07/08/2004Kurt PetersPost a comment