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1 - 6 of 6 Results
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/ Technology
Mazda makes a turn into online sales
The automaker is working with IBM’s WebSphere Commerce to provide its dealers with e-commerce sites.
Posted 09/23/2010Paul DemeryPost a comment
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/ Marketing
Design flaws overshadow content at Japanese automotive sites
While the web sites of four major Japanese automakers rank high on providing valuable content, poor navigation and presentation make content and function hard to find and consume, a recent study has found.
Posted 08/23/2007Paul DemeryPost a comment
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/ Technology
Mazda revs up parts deliveries to dealers with web-based system
To improve the way it ships parts to its U.S. dealers, Mazda last year deployed a web-based logistics system that automatically determines the best shipment options from a number of carriers. Costs are down and carrier performance is up, Mazda says.
Posted 01/14/2005Kurt PetersPost a comment
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/ Technology
How Mazda is tying site search and analytics to convert browsers to buyers
Mazda North American Operations, a division of Mazda Motor Corp., is getting ready to deploy a web analytics program from Omniture Inc. to more thoroughly analyze its site’s product search performance.
Posted 07/22/2004Kurt PetersPost a comment
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/ Technology
Mazda rolls out web-based call center system
With its new web-based call center system from E.piphany, Mazda can better organize call logs and product research by customers rather than by products and provide more personalized service, the automaker says.
Posted 12/01/2003Kurt PetersPost a comment
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Faster & Faster
Ford and Mazda drive the web to smooth out parts shipments.
Posted 02/01/2005Internet RetailerPost a comment
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