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  • Oh, baby: Laurie McCartney launches a maternity site in style

    Laurie McCartney left Walt Disney’s strategic planning team two years ago, wanting to scratch her entrepreneurial itch. There was just one problem: McCartney wasn’t certain what kind of start-up tickled her fancy. Indecision ended as soon as McCartney became pregnant. Frustrated with traditional maternity offerings and channels, she decided to launch her own online specialty boutique for moms-to-be and their new offspring, delivering...

    Posted 12/26/2000Don DavisPost a comment

    Laurie McCartney left Walt Disney’s strategic planning team two years ago, wanting to scratch her entrepreneurial itch. There was just one problem: McCartney wasn’t certain what kind of start-up tickled her fancy. Indecision ended as soon as McCartney became pregnant. Frustrated with…

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  • Duds for the diaper set

    Part Martha Stewart, part Instyle, Babystyle.com features clean lines, chic apparel and a playful spirit. The online boutique is the brainchild of Laurie McCartney, a former Disney executive who found traditional markets too fragmented for busy moms-to-be. What pregnant woman wants to run to one store for a bassinet and another for maternity blouses? McCartney launched Babystyle in July, bringing stylish baby gear and maternity apparel under one...

    Posted 12/26/2000Don DavisPost a comment

    Part Martha Stewart, part Instyle, Babystyle.com features clean lines, chic apparel and a playful spirit. The online boutique is the brainchild of Laurie McCartney, a former Disney executive who found traditional markets too fragmented for busy moms-to-be. What pregnant woman wants to run to one…

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