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m-commerce, Last Week

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1 - 7 of 7 Results

  • Smartphone traffic is up 43% while desktop traffic is down 21%

    / Mobile Commerce

    Smartphone traffic is up 43% while desktop traffic is down 21%

    Comparing online commerce activity at 18 retailer clients of m-commerce platform provider Branding Brand between March 2013 and March 2014, smartphone visits are up 101%, orders placed on smartphones up 130%, and sales stemming from smartphones up 168%. And Branding Brand has launched a new m-commerce site for web-only retailer Vitacost.com.

    Posted 04/08/2014Bill SiwickiPost a comment

    Comparing online commerce activity at 18 retailer clients of m-commerce platform provider Branding Brand between March 2013 and March 2014, smartphone visits are up 101%, orders placed on smartphones up 130%, and sales stemming from smartphones up 168%. And Branding Brand has launched a new m…
  • Toolfetch.com keeps things light and fast for perfect performance

    / Mobile Commerce

    Toolfetch.com keeps things light and fast for perfect performance

    "Toolfetch does everything right for maximum mobile performance,” Keynote says. Also, the mobile commerce web site home pages of the top three retailers on the weekly 30-retailer Keynote Mobile Commerce Performance Index all loaded correctly 100% of the time, a rare feat, Keynote says.

    Posted 04/08/2014Katie EvansPost a comment

    "Toolfetch does everything right for maximum mobile performance,” Keynote says. Also, the mobile commerce web site home pages of the top three retailers on the weekly 30-retailer Keynote Mobile Commerce Performance Index all loaded correctly 100% of the time, a rare feat, Keynote says.

    Related Content:Keynote | Katie Evans

  • Mobile messaging apps: The next mobile marketing frontier?

    / Mobile Commerce

    Mobile messaging apps: The next mobile marketing frontier?

    In the wake of high-profile deals—including Facebook’s purchase of WhatsApp for $19 billion and Rakuten’s purchase of Viber Media for $900 million—retailers need a presence on mobile messaging apps to stay relevant with the increasing number of consumers who use them, Forrester says.

    Posted 04/02/2014Amy DustoPost a comment

    In the wake of high-profile deals—including Facebook’s purchase of WhatsApp for $19 billion and Rakuten’s purchase of Viber Media for $900 million—retailers need a presence on mobile messaging apps to stay relevant with the increasing number of consumers who use them, Forrester says.
  • Half of web sales will be mobile this year for 11% of U.K. retailers

    / Mobile Commerce

    Half of web sales will be mobile this year for 11% of U.K. retailers

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle Marketing study.

    Posted 04/07/2014Bill SiwickiPost a comment

    That's up from 4% in 2013, according to a survey from IMRG, aU.K.e-retail trade association. One-third of allU.K.web sales today are mobile, IMRG says. Also on the 50% front, 13% ofU.S.marketers say more than half of their marketing budgets will be devoted to mobile by 2018, finds a Yes Lifecycle…
  • An object lesson in mobile performance

    / Mobile Commerce

    An object lesson in mobile performance

    Rakuten.com Shopping jumps nine spots on the weekly Keynote Mobile Commerce Performance Index by nixing four objects from its mobile commerce web site home page. Lighter pages mean faster load times, Keynote says.

    Posted 04/02/2014Katie EvansPost a comment

    Rakuten.com Shopping jumps nine spots on the weekly Keynote Mobile Commerce Performance Index by nixing four objects from its mobile commerce web site home page. Lighter pages mean faster load times, Keynote says.
  • Offering consumers on smartphones a choice: Mobile site or desktop site

    / Mobile Commerce

    Offering consumers on smartphones a choice: Mobile site or desktop site

    Collectibles merchant Swarovski was anxious to launch a mobile commerce web site last year. To hasten the process, it launched a mobile site without mobile checkout as an interim solution. It offers some, but not all, customers on smartphones a choice between the mobile site and the desktop site. Swarovski has its reasons, offering other anxious retailers food for thought.

    Posted 04/03/2014Bill SiwickiPost a comment

    Collectibles merchant Swarovski was anxious to launch a mobile commerce web site last year. To hasten the process, it launched a mobile site without mobile checkout as an interim solution. It offers some, but not all, customers on smartphones a choice between the mobile site and the desktop site.…
  • Grabbing app glory

    Grabbing app glory

    Retailers and developers who've nabbed the high-profile Featured App or Best New App spots in Apple's App Store offer tips on how to appeal to Apple's tastemakers.

    Posted 04/02/2014Bill SiwickiPost a comment

    Retailers and developers who've nabbed the high-profile Featured App or Best New App spots in Apple's App Store offer tips on how to appeal to Apple's tastemakers.

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