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m-commerce, This Week

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  • Nordstrom turns to texts for sales

    / Mobile Commerce

    Nordstrom turns to texts for sales

    Shoppers can text store associates what they are seeking and an associate will scour stores for the products that fit the bill. If the shopper likes an item she can purchase with a reply text.

    Posted 05/20/2015Katie EvansPost a comment

    Shoppers can text store associates what they are seeking and an associate will scour stores for the products that fit the bill. If the shopper likes an item she can purchase with a reply text.

    Related Content:Nordstrom

  • What a Buy button on Google mobile ads would mean for retailers

    / Mobile Commerce

    What a Buy button on Google mobile ads would mean for retailers

    The search engine could roll out a Buy button on smartphone search results, reducing the number of steps for consumers to purchase on smartphones. It might lead to conversion, but deny retailers important customer data, analysts say.

    Posted 05/19/2015April DahlquistPost a comment

    The search engine could roll out a Buy button on smartphone search results, reducing the number of steps for consumers to purchase on smartphones. It might lead to conversion, but deny retailers important customer data, analysts say.
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