The road to t-commerce

An Olympian effort illustrates the potential for turning TV into an online shopping portal, but nobody’s yet grabbed the wheel.

Posted 10/01/2012Thad RueterPost a comment

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Store Retailing’s End Game

With smartphones bringing price transparency into store aisles, retailers need to find ways to manage mobile in stores to their benefit—or else.

Posted 08/01/2012Allison EnrightPost a comment

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Taking it to the streets

Wal-Mart and Procter & Gamble embrace scan-and-shop mobile commerce in street effort.

Posted 07/02/2012Katie DeatschPost a comment

Reality check: mobile in stores

It's one thing to deploy mobile apps in stores, it's quite another to turn them into sales tools.

Posted 07/02/2012Katie Deatsch1 comments

Fighting the web with the web

Retail chains know smartphone-toting consumers use stores as showrooms. Rather than fight the trend, many seek to turn the web to their advantage.

Posted 06/01/2012Kevin WoodwardPost a comment

Many shoppers read marketing e-mails on mobile devices

30% of e-mails are read on smartphones or tablets.

Posted 06/01/2012Katie DeatschPost a comment

Reality Check

Web-only retailers introduce augmented reality to break down the touch-and-feel barrier.

Posted 04/01/2012Bill SiwickiPost a comment

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Mobile Top 10

New swipe and snap tools enliven m-commerce.

Posted 11/30/2011Bill SiwickiPost a comment