/ E-Retailers

CompactAppliance.com thinks of the bigger strategic picture

An updated e-commerce platform launched in conjunction with new technology upgrades is helping CompactAppliance.com diversify its web strategy. With new technology, CompactAppliance is launching a universal brand: LivingDirect.com.

Posted 10/15/2008Bill BriggsPost a comment

/ Technology

U.S. Auto Parts drives away with auto information and advice web site

U.S. Auto Parts Network, an online provider of aftermarket auto parts and accessories, has agreed to purchase assets of SmartTrac, including a web resource providing a broad range of information on the purchase, care and repair of automobiles.

Posted 10/08/2008Mark BrohanPost a comment

/ Technology

Brother expanding video FAQs to stitch up sewing machine returns

Brother International is planning to deploy video versions of frequently asked questions on its sewing machine support site for a half-dozen new models. The plan follows the rollout of video FAQs for a high-tech machine late in 2006.

Posted 08/13/2007Kurt PetersPost a comment

/ Marketing

Kelley Blue Book soups up internal search

To help online car shoppers narrow their choice, Kelley is updating KBB.com with the “Perfect Car Finder,” which lets consumers search through more than 400 new vehicles and 1,100 trim levels of those vehicles by features and optional equipment.

Posted 06/08/2007Paul DemeryPost a comment

/ Technology

Tirerack.com lets shoppers share their virtual tire-kicking

Tirerack.com has introduced a feature that lets consumers not only see on screen how different wheels would look on their cars but also to create PDF images they can print out or e-mail to their favorite coolness consultant.

Posted 04/20/2007Kurt PetersPost a comment

Ford’s web traffic explodes following latest financing promotion

Traffic on Ford Motor Co.’s network of web sites, including dealer sites, grew 70% and new inventory searches grew 100% during the week following the launch of Ford`s current “0% financing for 72 months” promotion.

Posted 09/18/2006Kurt PetersPost a comment

/ Technology

Small cars overtake trucks in Q2 online purchase requests, Autobytel says

Small, fuel-efficient cars overtook trucks in online purchase requests during the second quarter, according to Autobytel Inc.’s Consumer Choice report. Autobytel tracks new vehicle buying decisions on its automotive web sites.

Posted 07/25/2006Paul DemeryPost a comment

FordDirect takes the wheel on dealer lead generation

Ford Motor Co. is turning over management of its dealer lead generation system to FordDirect, a joint-venture company owned by Ford and its franchised dealers. FordDirect also is working on a new dealer lead generation management system.

Posted 06/02/2006Paul DemeryPost a comment