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/ Press Release
Former AOL Vice President Matt Prohaska Tapped as CEO of smartclip
NEW YORK, April 6, 2010 – Supporting the growth of its online video advertising network in North America, smartclip LLC (www.smartclip.com) has appointed media veteran Matt Prohaska as its first chief executive officer. A pioneer in the growth of online advertising since its commercial inception, Mr. Prohaska, 38, has 17 years of experience in online media and broadcast television. He is tasked with expanding smartclip’s network throughout North...
Posted 04/06/2010
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/ Press Release
Hoveround Taps iMarketing Ltd to Increase Online Presence and Generate Leads as Demand for Personal Mobility Vehicles Grows
Online Marketing Firm to Expand Hoveround’s Online Presence through Search Engine Marketing and Cost Per Acquisition Programs PRINCETON, NJ – November 30, 2009 – iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency, today announced that it has been selected by Hoveround, a provider of personal mobility vehicles, to increase its online presence through a series of targeted search engine marketing (SEM) and cost per...
Posted 12/01/2009
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/ Press Release
comScore and MediaBank Announce Initiative to Provide Ad Agencies with Integrated Media Planning Toolkit
Integration Will Streamline Media Planning with Buying, Execution and Billing Processes Reston, VA, April 14, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced an initiative with MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, to integrate the companies’ digital platforms in order to streamline the media planning...
Posted 04/15/2009
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/ Press Release
Carat Fusion Names Scott Sorokin as President
SAN FRANCISCO (April 4, 2006) – Leading digital and direct marketing agency Carat Fusion today announced that Scott Sorokin has been named as president of the agency, effective April 3, 2006. Sorokin will oversee the agency’s strategic direction as the leading member of its executive team. Sorokin, age 45, is an experienced marketing executive with a proven track record of strategic leadership, with more than 20 years of multidisciplinary...
Posted 04/10/2006
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/ Press Release
comScore Networks Announces the Appointment of Media Industry Veteran as Part of Continued Expansion of Media and...
Samantha Voisin Named Vice President of Media and Entertainment Solutions RESTON, Va., January 30, 2006 – comScore Networks, a leading provider of market research and consulting services, today announced the appointment of Samantha Voisin to the position of vice president of media/ entertainment solutions in Los Angeles. In this position, Ms. Voisin is responsible for the provision of comScore’s analytical and consulting solutions for key clients...
Posted 02/06/2006
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/ Press Release
SENDTEC ANNOUNCES LAUNCH OF iFACTZ
New Tool Measures Online Response to Offline Media DMA-Orlando, FL (October 13, 2003) - - SendTec, the parent company of DirectNet Advertising (DNA), Creative South and iFactz, announced today the official launch of its new product, iFactz. iFactz, the first industry tool to measure the online response to offline media, will be unveiled during DMA Annual at the SendTec Booth #2173 in the Broadcast Pavilion. "iFactz meets the resounding need of...
Posted 10/14/2003
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/ Press Release
DOUBLECLICK AND IMS PARTNER TO DELIVER REACH & FREQUENCY TOOLS TO ONLINE ADVERTISERS
Universal McCann Interactive, Modem Media, Starcom IP and Optimedia Among First Users NEW YORK, June 11, 2003 - DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, and IMS, the largest international provider of information systems for the advertising industry, today announced that the WebRF reach and frequency tool is now linked to DoubleClick`s MediaVisor product. WebRF,...
Posted 06/11/2003
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/ Press Release
JUPITER MEDIA METRIX ACHIEVES ADVANCEMENT IN INTERNET RESEARCH WITH REACH-AND-FREQUENCY PLANNING MODEL
-- The Industry`s First Audience Panel-Based Advertising Planning Tool Extends The Methods of Traditional Media Planning to Online Media NEW YORK, March 4 -- Jupiter Media Metrix (Nasdaq: JMXI), the global leader in Internet and new technology analysis and measurement, today introduced the first rigorous, research-based Internet advertising planning system, enabling media planners and buyers to calculate in advance the results their media buys...
Posted 03/04/2002
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