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1 - 10 of 33 Results
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/ Technology
EyeBuyDirect focuses on 9.6% sales conversion hike with site safety tool
EyeBuyDirect, a retailer of prescription and non-prescription frames, has found that shoppers are more likely to complete a purchase transaction with the site’s new shopper bonding service, which refunds a customer’s purchase in case of merchant fraud.
Posted 02/25/2010Paul DemeryPost a comment
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/ Technology
Walgreens fills a prescription for mobile commerce
The retailing giant is thinking small, but that’s part of a big multichannel approach. It’s launched an m-commerce site and an iPhone app to round out its store and e-commerce channels for “a more holistic online solution,” the head of e-commerce says.
Posted 11/25/2009Zak StamborPost a comment
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/ Technology
For CVS customers, just what the doctor ordered: refills on the go
CVS has launched a mobile commerce web site that enables customers to refill or transfer prescriptions anywhere, anytime. The mobile site also includes detailed drug information. The retailer also has introduced savings and gift card features to CVS.com.
Posted 10/23/2009Katie DeatschPost a comment
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/ Marketing
Walgreen gives shoppers more ways to store prescription information online
Walgreens.com is being updated with a secure data repository from Microsoft. With Health Vault, shoppers will be able to store and share prescription data obtained from their health care providers, insurance plans, government programs and employers.
Posted 06/15/2009Mark BrohanPost a comment
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/ E-Retailers
CVS sees new web features as the Rx for bigger sales
CVS.com, which carries an online inventory of about 25,000 SKUs, has been expanded to include thousands of additional health and beauty products. Better online pharmacy tools also have been added.
Posted 07/23/2008Bill BriggsPost a comment
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/ E-Retailers
CoastalContacts.com sets its sights on selling eyeglasses with free trials
CoastalContacts’ try-before-you-buy approach is helping it market a product that can be a difficult sell for online retailers—prescription eyeglasses. More than 50% of shoppers who order one of its Trial Packs purchase frames, the retailer says.
Posted 03/12/2008Paul DemeryPost a comment
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/ Marketing
Web 2.0 feature answers the question, “How do I look in these glasses?”
Online prescription eyeglass retailer EyeBuyDirect.com’s new Wall of Frames social shopping feature lets friends and the community comment on virtual try-ons.
Posted 11/30/2007Don DavisPost a comment
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/ Technology
Forrester sees no cure for sickly online drug sales
Consumers want their medications quickly, and prefer the convenience of going to the drug store where they can also pick up other items, says a Forrester Research analyst. He says drug store chains will use web sites mainly to drive traffic to stores.
Posted 06/19/2007Don DavisPost a comment
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/ Marketing
Drugstore.com plans a makeover for Beauty.com using Web 2.0
Drugstore.com wants to reach $500 million in web sales by 2008 and it’s counting on a redesign of Beauty.com and stronger prescription drug and over-the-counter sales to reach that goal.
Posted 02/28/2007Mark BrohanPost a comment
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/ Marketing
Nearly 20% of consumers frustrated with medication sites, Keynote finds
The top drivers of consumer action on prescription drug marketing sites were all related to information access. But 17% of site visitors surveyed said they had trouble finding the information they wanted, Keynote Systems reports.
Posted 05/17/2006Mary WagnerPost a comment
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