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  • B2B marketers like SEO, but miss out on paid search

    / B2B

    B2B marketers like SEO, but miss out on paid search

    Business-to-business e-commerce professionals most often cite search engine optimization, or raising a site’s position in natural search rankings, as being among their most important marketing tactics—but many are underusing paid search, Forrester Research reports.

    Posted 03/17/2014Paul DemeryPost a comment

    Business-to-business e-commerce professionals most often cite search engine optimization, or raising a site’s position in natural search rankings, as being among their most important marketing tactics—but many are underusing paid search, Forrester Research reports.
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