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MedifastNow.ca

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  • B2B marketers like SEO, but miss out on paid search

    / B2B

    B2B marketers like SEO, but miss out on paid search

    Business-to-business e-commerce professionals most often cite search engine optimization, or raising a site’s position in natural search rankings, as being among their most important marketing tactics—but many are underusing paid search, Forrester Research reports.

    Posted 03/17/2014Paul DemeryPost a comment

    Business-to-business e-commerce professionals most often cite search engine optimization, or raising a site’s position in natural search rankings, as being among their most important marketing tactics—but many are underusing paid search, Forrester Research reports.

    Related Content:B2b | Paid Search | Survey

  • Weight-loss company Medifast brings e-commerce to Canada

    / B2B

    Weight-loss company Medifast brings e-commerce to Canada

    E-commerce sales fell about 24% in the fourth quarter to $13.9 million, but Medifast is investing in e-commerce with a mobile mobile app and two sites for physician associates as well as consumers in Canada. “Expanding to Canada is a major step in reaching new customers and growing the Medifast brand globally,” CEO Michael McDonald says.

    Posted 03/17/2014Paul DemeryPost a comment

    E-commerce sales fell about 24% in the fourth quarter to $13.9 million, but Medifast is investing in e-commerce with a mobile mobile app and two sites for physician associates as well as consumers in Canada. “Expanding to Canada is a major step in reaching new customers and growing the Medifast…

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