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1 - 3 of 3 Results

  • Who won the online Ad Bowl?

    / Technology

    Who won the online Ad Bowl?

    Retailers and brands spent record amounts for ad airtime during the Super Bowl.

    Posted 02/04/2013Katie EvansPost a comment

    Retailers and brands spent record amounts for ad airtime during the Super Bowl.

    Related Content:Experian

  • Mercedes-Benz lets web visitors drive site changes

    / Technology

    Mercedes-Benz lets web visitors drive site changes

    A voice of customer tool shows how web content alters consumers’ brand perceptions.

    Posted 03/29/2011Paul DemeryPost a comment

    A voice of customer tool shows how web content alters consumers’ brand perceptions.
  • Flag on the play

    / Marketing

    Flag on the play

    Super Bowl TV ads generated online buzz, but some companies fumbled in their digital plays, one analyst says. Focused on brand building, few retailers successfully promoted their online presences, missing out on deeper engagement with consumers.

    Posted 02/07/2011Allison EnrightPost a comment

    Super Bowl TV ads generated online buzz, but some companies fumbled in their digital plays, one analyst says. Focused on brand building, few retailers successfully promoted their online presences, missing out on deeper engagement with consumers.
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