Ford’s newest car site lets buyers purchase online—almost

Car buyers will not be able to make an online down payment or complete an e-commerce transaction on a new hybrid SUV. But by offering online support throughout the transaction, Ford is using the web to market to buyers and drive sales to dealers.

Posted 07/12/2005Kurt PetersPost a comment

Why auto dealers and manufacturers are spending more time and money online

Once suspicious of it, Ford and Lincoln Mercury dealers now regard the web as an effective channel for driving more car sales, Steve St. Andre, president and COO, FordDirect, told attendees Wednesday at the Internet Retailer Conference in Chicago.

Posted 06/09/2005Kurt PetersPost a comment

/ Technology

Ford’s looking for a better idea in site search

E-commerce is accounting for about 9% of all sales at Ford Motor Co., but better site search can help the company build on that total, says Steve St. Andre, CEO of Ford Direct.

Posted 07/22/2004Kurt PetersPost a comment

/ Press Release

Ulla Popken Increases Online Revenue Using Scene7’s Rich Media Solution integrated with DMinSite’s eCommerce Platform

Plus Size Women’s Retailer Leveraging DMinSite’s Mercury 6.0 and Scene7 On-Demand to relaunch new Business-to-Business and Business-to-Consumer Sites Novato, Calif. – July 27, 2006 – Scene7®, the leading rich media platform provider, today announced that Ulla Popken (www.ullapopken.com), a leading marketer of women’s plus size apparel in North America, has increased average order size and grown online revenues after deploying Scene7’s rich media...

Posted 07/28/2006