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/ Technology

Les Parfums consents to court order to avoid “fragrancenet” search keyword

When Les Parfums bought “fragrancenet” as a paid search keyword, it figured it was buying a generic term, its attorney says. But it has since consented to a court order to avoid bidding on it so as not to confuse consumers searching for FragranceNet.com.

Posted 04/15/2010Paul DemeryPost a comment

When Les Parfums bought “fragrancenet” as a paid search keyword, it figured it was buying a generic term, its attorney says. But it has since consented to a court order to avoid bidding on it so as not to confuse consumers searching for FragranceNet.com.

Related Searches:Fragrancenet | Perfume

/ Technology

When serving up pages to search engine spiders, keywords are king

In optimizing web pages for search engines, keyword research is job No. 1, says Marissa Colwell of home hardware and appliance e-retailer Improvement Direct.

Posted 07/02/2009Paul DemeryPost a comment

In optimizing web pages for search engines, keyword research is job No. 1, says Marissa Colwell of home hardware and appliance e-retailer Improvement Direct.

/ Technology

Eastern Mountain Sports wins over more natural search click-throughs

With a new search engine optimization program that made its web pages more visible to search engines, Eastern Mountain Sports doubled its natural search click-through rates.

Posted 05/20/2009Paul DemeryPost a comment

With a new search engine optimization program that made its web pages more visible to search engines, Eastern Mountain Sports doubled its natural search click-through rates.

/ Marketing

ShopBags.com cuts paid search after site redesigns boosts natural rankings

A site redesign helped online luggage and handbag retailer ShopBags.com move up in natural search results and double traffic to the e-commerce site, even as it eliminated virtually all of its spending on search engine ads.

Posted 01/29/2009Paul DemeryPost a comment

A site redesign helped online luggage and handbag retailer ShopBags.com move up in natural search results and double traffic to the e-commerce site, even as it eliminated virtually all of its spending on search engine ads.

/ Marketing

Experts reveal search engine optimization secrets at Web Design conference

Retailers make many mistakes that cause their sites to fall in rankings of major search engines. That was obvious Tuesday as search experts Marion Sharkey and Stephan Spencer reviewed retail sites at the Internet Retailer Web Design ’09 Conference.

Posted 01/22/2009Paul DemeryPost a comment

Retailers make many mistakes that cause their sites to fall in rankings of major search engines. That was obvious Tuesday as search experts Marion Sharkey and Stephan Spencer reviewed retail sites at the Internet Retailer Web Design ’09 Conference.

New course at Ohio State teaches search engine marketing

It’s hard to find people with experience in search engine marketing. That’s why the president of Bizresearch went back to her alma mater to teach students about how to reach consumers online.

Posted 04/23/2007Kurt PetersPost a comment

It’s hard to find people with experience in search engine marketing. That’s why the president of Bizresearch went back to her alma mater to teach students about how to reach consumers online.

Most users loyal to multiple search engines, report finds

40% of online users are loyal to one of the four top search engines, but 49% use more than one, Forrester Research reports, adding that retailers should understand how shoppers use multiple engines.

Posted 01/05/2006Mary WagnerPost a comment

40% of online users are loyal to one of the four top search engines, but 49% use more than one, Forrester Research reports, adding that retailers should understand how shoppers use multiple engines.

/ Technology

Fortune 100 are not using Internet search effectively, says Oneupweb study

Only 13 of The Fortune Top 100 American companies have web sites well-optimized for search engines, says a new study from Oneupweb, a search engine optimization and marketing company.

Posted 05/31/2005Kurt PetersPost a comment

Only 13 of The Fortune Top 100 American companies have web sites well-optimized for search engines, says a new study from Oneupweb, a search engine optimization and marketing company.

Scalezone reworks site to build sales through natural search

Scalezone.com sells scales used in places ranging from kitchens and classrooms to jewelry stores and fish markets, but until it optimized its site for natural Internet search few web shoppers found its product pages.

Posted 03/02/2005Kurt PetersPost a comment

Scalezone.com sells scales used in places ranging from kitchens and classrooms to jewelry stores and fish markets, but until it optimized its site for natural Internet search few web shoppers found its product pages.

/ Technology

Most of the 100 largest e-retailers don’t optimize well for natural search

Searching for title tags, indexable content and other elements that affect page rankings in natural search results, OneUpWeb finds only 12 of the Top 100 sites are well-optimized. The rest, says the search marketing firm, leave money on the table.

Posted 09/23/2004Kurt PetersPost a comment

Searching for title tags, indexable content and other elements that affect page rankings in natural search results, OneUpWeb finds only 12 of the Top 100 sites are well-optimized. The rest, says the search marketing firm, leave money on the table.

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