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/ Marketing
How to provide the right metrics on social marketing
A new report outlines various ways marketers can report on social media efforts.
Posted 03/03/2011Thad Rueter1 comments
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/ Technology
Online retailers should combine analytics statistics with other information
Web analytics data should be bundled together with other customer information not only to identify problems, but also to give a retailer clearer insights into its customers, says Steve Hawco, vice president of Lego Shop at Home.
Posted 06/08/2005Mary WagnerPost a comment
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