/ Technology

Foot Locker eyes advertising and e-commerce opportunity in online video

Foot Locker this fall will roll out a new microsite that will feature commerce-enabled product videos, product news and reviews, advice segments, and related entertainment and news content. The video initiative will go live ahead of the holidays.

Posted 09/01/2009Katie DeatschPost a comment

/ E-Retailers

DiscountRamps.com ramps up a buy and the sale of a key domain name

The company this week acquired Factory Direct Ramps LLC, which generates annual web sales of $300,000 to $400,000, for less than $100,000, says CEO Joel Lederhause. DiscountRamps.com also sold its Ramp.com domain name to EveryZing.

Posted 06/03/2009Bill BriggsPost a comment

/ Technology

Reviews boost search rankings and drive 33% more sales at Diapers.com

A new service from PowerReviews boosts sales and traffic by helping search engines index customer reviews.

Posted 03/27/2009Katie DeatschPost a comment

/ E-Retailers

By living and breathing Web 2.0, Tool King pounds out more sales

ToolKing.com used blogs, video and other Web 2.0 applications to get web sales back on track last year. As a result, 2008 e-commerce revenue rose by 10% to more than $24 million.

Posted 01/14/2009Bill BriggsPost a comment

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/ E-Retailers

CompactAppliance.com thinks of the bigger strategic picture

An updated e-commerce platform launched in conjunction with new technology upgrades is helping CompactAppliance.com diversify its web strategy. With new technology, CompactAppliance is launching a universal brand: LivingDirect.com.

Posted 10/15/2008Bill BriggsPost a comment

/ E-Retailers

Microsites offer a macro search marketing boost at Liz Claiborne

Since using a supplemental microsite to feature new styles and connect with customers, apparel retailer and manufacturer Liz Claiborne has seen increases in conversion and sales. Another dividend: a better ROI on paid search marketing.

Posted 09/17/2008Bill BriggsPost a comment

/ Marketing

Summer was hardly a vacation for Scholastic.com

Just in time for fall, Scholastic has completed an extensive redesign. Scholastic has reworked major sections of content to make it easier for its more than 1 million registered teachers to download lesson plans and other educational material.

Posted 10/31/2007Bill BriggsPost a comment