/ Technology

Web ad personalization firm Aggregate Knowledge names a general manager

David Jakubowski, most recently senior vice president at Specific Media, has been named chief revenue officer and general manager. He will be responsible for strategic planning, direction, growth and profitability of Aggregate Knowledge.

Posted 10/26/2009Katie DeatschPost a comment

/ Technology

What the Microsoft-Yahoo search deal means for online retailers

Microsoft’s Bing will become the search engine for Yahoo sites as part of a 10-year deal announced today that creates a more formidable challenger to Google. There are steps e-retailers can take to prepare for this major change in search.

Posted 07/29/2009Katie DeatschPost a comment

/ Technology

Microsoft exec hired as CEO of social media advertising start up Media6°

Joe Doran, a former Microsoft executive, has been hired as the first CEO of advertising firm Media6°. The new company will provide analytics and consulting for advertisers seeking to capitalize on social media.

Posted 05/12/2008Katie DeatschPost a comment

/ Technology

Yahoo agrees to acquire web analytics firm IndexTools

The integration with Yahoo’s existing analytics tool will expand functionality, extend it to more Yahoo search advertisers–and raise the bar for commercial analytics vendors.

Posted 04/22/2008Don DavisPost a comment

/ Technology

Specific Media plans for growth with IBM tech and $100 million in funding

Online advertising platform Specific Media boosts its ad-targeting power with new analytics from IBM Balanced Warehouse. A recent $100 million capital infusion will support strategic acquisitions.

Posted 01/31/2008Paul DemeryPost a comment

Yahoo to power up search advertising platform in new release

Among the new features on Yahoo`s new platform are enhanced geographic targeting, ad testing, and share of clicks forecasting. The new platform’s goal is to make search advertising easier and deliver better ROI across Yahoo and its network.

Posted 05/08/2006Kurt PetersPost a comment

MSN AdCenter besting Google and Yahoo in search ad returns, expert says

Although it can’t compete yet on volume of searches, Microsoft’s new demographics-data-driven MSN AdCenter search engine marketing service is producing better results for advertisers than Google or Yahoo, a search expert tells Internet Retailer.

Posted 02/20/2006Kurt PetersPost a comment

Are these guys making too much money?

The high cost of keyword search bids is turning some retailers off.

Posted 02/28/2006Internet RetailerPost a comment

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