Microsoft adCenter Analytics on Internet Retailer

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Beware of the costs of using free web analytics software, report advises

While many web site operators are using free web analytics tools like Google Analytics to monitor visitor behavior, many sites lack the resources to get sufficient value out of the tools, Web Analytics Demystified says in a new report issued this week.

Posted 07/26/2007Paul DemeryPost a comment

While many web site operators are using free web analytics tools like Google Analytics to monitor visitor behavior, many sites lack the resources to get sufficient value out of the tools, Web Analytics Demystified says in a new report issued this week.

/ Technology

Google web analytics poses little to threat to high-end vendors, study says

High-end web analytics vendors have little to fear from Google Inc.’s free web analytics service, according to a recent report from Forrester Research. Google announced the free service in mid-November.

Posted 12/15/2005Paul DemeryPost a comment

High-end web analytics vendors have little to fear from Google Inc.’s free web analytics service, according to a recent report from Forrester Research. Google announced the free service in mid-November.

Web analytics can deliver the data, but vendors need to make use easier

Boosting conversion tops many retailers’ to-do lists, and analytics has emerged as a key tool.

Posted 06/28/2007Internet RetailerPost a comment

Boosting conversion tops many retailers’ to-do lists, and analytics has emerged as a key tool.

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