/ Technology

Mobile Commerce Forum Report: A wave of sales flows from 2-D bar codes on product packaging

O’Brien Watersports added a Microsoft Tag to the box of its top-selling raft.

Posted 10/11/2011Allison EnrightPost a comment

/ Technology

Lowe’s builds an iPhone app to help with home improvement projects

The app includes photo galleries, videos and a bar code scanner.

Posted 08/31/2011Bill SiwickiPost a comment

Related Searches:Gihad Jawhar | Lowes Home Improvement

/ Technology

Microsoft says smartphone users are catching on to 2-D bar codes

March was the biggest month for Microsoft’s Tag bar code scanning program since launch.

Posted 04/06/2011Katie DeatschPost a comment

/ Marketing

O’Brien plays Tag with 2-D bar codes

The water sports brand is using the codes to lead in-store shoppers to web content.

Posted 02/24/2011Bill SiwickiPost a comment

/ Marketing

Six questions to ask before going 2-D

Retailers should ponder the answers before using 2-D mobile bar codes, Knotice says.

Posted 01/24/2011Bill SiwickiPost a comment

Related Searches:Knotice

/ Marketing

Microsoft Tag system ready for the world

The free system uses 2-D bar codes, which link users to mobile sites.

Posted 06/03/2010Bill SiwickiPost a comment

Stores link to the online world

2-D bar codes provide that link, giving smartphone-toting shoppers instant access to mobile web content.

Posted 09/01/2011Bill SiwickiPost a comment

Related Searches:Gihad Jawhar

/ Focus on Mobile Commerce

2-D or not 2-D, that is the question

2-D bar codes are cool—and cool counts in mobile.

Posted 05/26/2011Bill SiwickiPost a comment